digital ideas blog
ALT agency creative ideas blog

Creative Ideas Blog

The latest insight from our team of digital experts

Latest Trends, Insights, and thought leadership to improve your digital knowledge.
Nov 14,2012

During my last post “Shocking Ecommerce behaviours” one of the shocking issues raised was the importance of product images and how important they are to the success of your eCommerce website. When you are using words, you can only convey so much and as that old saying goes “a picture paints a thousand words”.  Apple …

Nov 05,2012

I’ve recently come across a report which listed some shocking behaviours that your customers perform whilst browsing your ecommerce website. These important finds were carried out on over half a million ecommerce shoppers and the findings are incredibly shocking. 1. Product sizes, colours and quantity confuses your visitor and increase the chanes of a lost …

Oct 17,2012

With the ever changing Google changes, comes another! I previously told you about the changes to exact match domains and changes to content “above the fold”. Now Google has announced a new tool in its war against spam: The “disavow” tool. The new tool is aimed at those who receive a warning from Google that …

Oct 11,2012

Google’s last update was a change to exact match domains, this time it’s an update which affects sites with too many adverts and not enough content “above the fold” Above the fold is a term used by web guys that refers to a web pages content that is visible on the screen without scrolling. Google …

Oct 04,2012

Google has announced that it will stop giving an advantage to exact match domains. An example being if you are a web designer in the west midlands and have the domain westmidlandswebdesigner.com you will no longer experience the kind of strong search results you once enjoyed. Google’s exact announcement is that they will be “turning …

Oct 03,2012

  ALT Agency are proud to announce our latest client: the EXTREME sports company. EXTREME Sports Company was founded by successful UK entrepreneur Al Gosling; He set up the EXTREME sports channel which then expanded into hotels, experience days, energy drinks, fashion and electronics. The team here at ALT Agency have been helping the guys …

Sep 18,2012

How to use title tags for your local business What are HTML title tags? Title tags are part of every HTML document, their purpose is to show up as the headline in search engine results, they can also be seen in the blue bar at the top of your browser. Your title tags, like alt …

Sep 17,2012

If your website is targeting the local market then you need to maximise something called “ALT Tags” What are alt tags? Alt tags are little descriptions that appear over images when you hold your cursor there. Alt tags display when an element of a page, such as an image cannot be shown, instead alternative text …

Aug 20,2012

During the post “How can I find out my search engine rankings?” I mentioned a piece of software called SEO Powersuite and a clever tool it comes with called SEO spyglass. SEO Powersuite can help you find out what your competitors SEO rankings are. Firstly the software comes with something called Rank checker, you can …

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