Google PPC | ALT Agency Blog

Google Ad Scheduling –  It’s almost like scheduling your advert to be shown on TV or Radio at your chosen time, which in turn means you could be paying more for peak time and less for the “grave yard slots”. Introduced in 2006, this feature gets little attention and if used correctly could become a …

Missed my previous article ‘Google PPC tip #3 – Targeting your ideal market‘? Then Click Here to read it. A quality score is a rating out of 10 that Google uses to rate (estimate!) how relevant your keywords, ad and landing page are to the person who has found your ad. The higher your quality …

In these Google PPC articles I will be showing you how to: Increase the chances of getting your advert clicked Writing a strong, captivating headline Understanding your quality score And much more These blog posts are best read alongside my PPC eBook, which you can download from here: http://www.altwebdesignuk.co.uk/learn-about-google-ppc.html If you read my previous blog …

In these Google PPC articles I will be showing you how to: Increase the chances of getting your advert clicked Writing a strong, captivating headline Understanding your quality score And much more In this first blog post I want to briefly talk about the preparation that you need to take before you put your ad …