Rise And Fall
Rise And Fall is a fantasy stock-market inspired game where people can purchase “shares” in horses. Depending on how well the horses run in races, the share price of each horse then rises or falls accordingly.
As this game is web-based, an intuitive and functional website was essential. We designed a brand-focused site with all of the key principles of good user experience to make the game as easy to understand and enjoyable to play as possible.
Rise And Fall also involved the development of a complicated back-end system which is the engine of the game itself. We worked closely with Darren and Stewart to incorporate all of the required functionality which is then fed into a front-end game interface for users to enjoy.
One of the great challenges of this project was working out the algorithm behind the stock price increase and decrease.
Some early options explored were using social media mentions to drive the share price, but limitations and difficulty getting accurate data made this route the most complex.
In the end the guys settled on a calculation which they keep close to their chest – As simple as it may be, the final solution is the most accurate driver possible of the share price increase and decrease and most importantly is fool proof.
To this day, we continue to work with the Rise And Fall team to develop their game and assist with the growth of their business.