Who are USA Summer Camp?

USA Summer Camp organises annual work and travel programmes that place young adults into summer camps across the United States.

They handle visas, insurance and work placements for thousands of participants each year, making overseas work experience accessible and well-supported.

As one of the leading UK providers in this space, their website plays a critical role in attracting applicants, answering questions and converting interest into enquiries.

About the Project

USA Summer Camp approached us in late 2018 to improve the performance and effectiveness of their homepage, with the clear aim of increasing enquiries.

The first priority was speed and usability. The site was loading slowly, which was hurting engagement and conversions. By introducing a new visual editor within WordPress, we improved front-end performance while also making the site far easier for the internal team to manage.

With the homepage performing better, the scope expanded. We optimised page speed across the rest of the site, redesigned key internal pages and rebuilt them using the same editor to ensure consistency and ease of maintenance.

As the business grew internationally, the site also needed to support users in different regions. We developed a custom multi-language system that allows content to be served in a visitor’s native language, supporting international expansion without creating content management complexity.

What USA Summer Camp Benefit From

A significantly faster website - Load times were reduced from over 10 seconds to under three, improving usability, SEO performance and enquiry rates.

Multilingual support for international growth - The site now supports over six languages, allowing USA Summer Camp to reach new regions while keeping content easy to manage.

Improved search visibility - SEO improvements and targeted content have increased rankings across key search terms in competitive markets.

Substantial traffic growth - As a result of our SEO services, organic traffic has increased more than eightfold, driving a consistent rise in enquiries and applications.

Post Launch

We have continued to work closely with USA Summer Camp since 2018, supporting ongoing SEO, performance improvements and site enhancements.

Traffic growth has continued as search visibility has expanded, while refinements to the user journey have improved how applicants move from research to enquiry.

Alongside SEO, we also support CRM-related development to help manage increased demand as the business continues to grow internationally.

What Our Clients Say

“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.

Joe Sapak

“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.

Ben Stephenson

“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.

Al Gosling

“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.

Will Crozier