Planning
We identify requirements, integrations, risks and edge cases before website development begins. You see your CMS structure, layouts and functionality upfront so there are no surprises later.
Your website should be fast, stable and simple to update. We design and develop websites that stay secure, perform reliably and scale with your business.
No templates. No fragile code. Just development done properly.

Modern websites do not fall short because of how they look. They fall short because they are slow, fragile, difficult to update or built on code that cannot scale. As a Birmingham web development company, we fix those problems by building clean, secure, future-proof code that performs under pressure and matches your design precisely.
Whether you need WordPress development or custom Laravel web development , every project starts with detailed scoping. Before website development begins, we identify requirements, map integrations, confirm functionality and demo the CMS. You will know exactly how your site will work and how easy it will be to manage.
Our Birmingham-based team has built everything from conversion-focused websites to B2B enterprise websites , including secure systems used within the NHS. If it can be built, we can build it.
We build websites that stay fast and reliable long after launch. Clean code, secure architecture and a CMS that is intuitive to use all play a part. We develop what you actually need.
Every project is scoped properly from the start by our Birmingham-based team. This prevents the issues that slow projects down, such as missing requirements, unclear functionality and technical surprises. The result is a site that performs as well behind the scenes as it does on the front end.
Slow websites lose visitors and revenue. We focus on page speed optimisation at code level; compressing assets, removing unnecessary scripts and building on lightweight frameworks rather than bloated themes.
We build secure architecture, reduce dependency on risky third-party code and test changes safely in staging. Your site stays stable after updates and protected against common vulnerabilities.
A CMS should make updates simple. We design visual editors and structured fields around how you work. You can add pages, change layouts and update content without breaking anything.
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves
Security is part of every layer of development. Clean code, secure architecture and controlled user access protect your site against common vulnerabilities and malicious attacks.
If navigation feels confusing or pages are hard to understand, people leave. We design and build around user behaviour to make it easy to move through content, find information and take action.
We build clean HTML, fast-loading templates, logical URL structures and metadata frameworks that search engines can understand. There are no gimmicks.
Updating content should not require a developer. We build visual editors that allow you to add pages, change images and edit text without breaking anything, and without waiting for support.
We develop responsive layouts that stay fast, accessible and easy to use on every screen size. This avoids broken layouts and awkward scaling and creates a consistent experience across all devices.
Speed affects everything. This includes user experience, SEO and conversions. We optimise at code level, compress assets, manage scripts properly and remove bloat.
Most websites are held back by the same issue: they are built on top of themes or plugins that were never designed to scale. We take a different approach. Every project is developed by our Birmingham team using clean, secure code that fits the requirements rather than forcing the requirements to fit the code.
WordPress powers the majority of our work. We have taken it apart, rebuilt it and optimised it. There is very little we have not solved, including complex integrations, custom content structures, advanced performance and multisite builds. If you are frustrated by plugin limitations or code that keeps breaking, we fix the root cause rather than the symptoms.
For projects that go beyond what a CMS can handle, we build bespoke platforms using Laravel. It is fast, secure and ideal for complex data and system logic. From internal tools to full applications, we develop platforms that automate processes, handle sensitive information and integrate with third-party systems without slowing down.
Whether you need ecommerce functionality, a high performing website or a secure custom application, you will be working directly with senior website developers in Birmingham who build for long-term performance rather than quick wins.
Every project is developed by our Birmingham team using clean, secure code. You will always know who is working on your site, what stage the project is at and what comes next. You will not need to chase for updates.
We keep communication simple and direct. Weekly progress reports, clear timelines and structured feedback loops keep your project on track. Risks are managed early and decisions are based on facts rather than assumptions.
Craig has over 20 years’ experience in web design and development, and founded ALT Agency 14 years ago. He oversees projects from a strategic level, ensuring timelines are met, risks are managed and progress remains visible through clear weekly reporting.
With more than 20 years in project management, Rehan is your main point of contact throughout delivery. He works closely with you to define requirements, remove ambiguity and translate scope into clear direction for the design and development team.
Saimoon leads development at ALT Agency with over 15 years of experience and deep technical knowledge across platforms including WordPress and Magento. He specialises in solving complex problems, from custom integrations to advanced system logic.
Our web developers have deep experience in WordPress, Laravel and custom system architecture. Complex builds are our day-to-day work. Whether you are rebuilding an existing site or starting something new, you will be working with specialists who understand the commercial impact of every technical decision.
Most web development problems come from rushed builds, unclear requirements or fragile foundations. We take a different approach. We scope properly, build cleanly and deliver websites that perform long after launch.
If you want clarity on what your site needs and whether it is worth fixing or rebuilding, start with a conversation.

A successful web design and development requires a process that reduces risk, prevents delays and avoids cost surprises. We map requirements properly, validate technical decisions early and make sure every stage is visible, predictable and well managed.
You will know exactly what is being developed, how it will function and when it will be delivered. There are no unclear requirements, no sudden changes of scope and no launch day panic. The process is structured and proven and leads to a stable website.
We identify requirements, integrations, risks and edge cases before website development begins. You see your CMS structure, layouts and functionality upfront so there are no surprises later.
Clean, secure code is built to spec rather than templates or shortcuts. Your site is developed in a safe staging environment with regular check-ins and full visibility of progress.
Every site goes through internal testing for performance, usability, security, compatibility and accessibility. When approved, we manage a controlled launch and final checks to ensure everything runs smoothly from day one.
Clean code, secure and fully scalable.
Most websites break, slow down or frustrate users because development was rushed or poorly scoped. We create sites that are fast, stable and easy to update, with senior developers handling every line of code. Talk to us about a website that won’t hold you back.
Talk to UsCan you work on my existing website?
Yes. We regularly take over existing sites to improve speed, stability, usability and security. Before we begin, we run a full audit to understand what is working, what is not and what needs to change. We fix issues at the root rather than only the symptoms. This may include replacing risky plugins, improving code quality, rebuilding templates or extending functionality.
Which platforms do you develop websites in?
We work primarily with WordPress and Laravel because they offer flexibility, security and scalability. For most marketing and content-focused projects, we use WordPress. For ecommerce website development , we often use WooCommerce or Shopify . For complex custom platforms and applications, we use Laravel. We also work with PHP, MySQL, HTML, CSS and JavaScript.
Can you integrate with third-party systems or APIs?
Yes. We integrate websites with CRMs, payment gateways, stock systems, booking platforms and bespoke APIs. We do this through either existing integrations or custom code, depending on what is required. The goal is always the same: data flowing reliably and securely between systems.
Do you develop responsive or mobile friendly websites?
Yes. Every website we build is designed and developed to work seamlessly across mobile, tablet and desktop. Layouts are tested across devices and browsers to ensure navigation and content remain clear and fast.
Will I be able to edit the website myself?
Yes. Content control is a core part of how we work. We build CMS structures around how you want to manage content rather than how developers prefer to code. You can update pages, images and layouts confidently. You will also see how the CMS works before development begins.
How long does development take?
Timelines vary based on scope and complexity. A typical brochure-style website may take 6 to 10 weeks. A larger site or custom platform may take longer depending on functionality, integrations and content volume. Before any work begins, we scope requirements in detail so timelines are accurate rather than estimates.
How much does it cost to develop a website?
Costs depend on complexity. A smaller website usually starts from around £4,000 +VAT. An ecommerce site or custom platform will cost more depending on the functionality required. Once we understand your brief, we provide a fixed cost based on a defined scope.
What support is available after launch?
We offer ongoing website maintenance services to keep your site fast, secure and up to date. This may include plugin and core updates, performance optimisation, feature improvements, security monitoring, backups and technical support. You choose the level of support you need.
If you want to drive growth after launch, we can also support SEO , CRO and PPC . This helps improve visibility, convert more visitors and generate consistent, measurable results over time.
What if the functionality I need turns out not to be possible?
If it can be built, we can usually build it. In the rare event that something genuinely is not achievable, we offer a money back guarantee. This removes the risk of ending up with a half finished project or unexpected limitations.