Optimise
We don’t "set and forget". Your campaigns are constantly refined through A/B testing, bid adjustments and creative improvements. As the data rolls in, your ads get sharper, cheaper and more effective.
PPC Agency for Google Ads, Meta, LinkedIn & More
Drive targeted traffic, quality leads and measurable sales, backed by 20+ years of experience and a fully UK-based team.
No long term contracts. No guesswork. Just results.
PPC Management Birmingham
Your customers aren’t just on Google anymore. They’re scrolling Facebook, searching YouTube, browsing LinkedIn and discovering brands on Instagram. To stay visible, competitive and profitable, your ads need to reach them wherever they are.
Our data-driven PPC services put your business at the top of search results and social feeds, using shared insights from SEO to gain quick wins, cut wasted spend and maximise ROI across every channel.
With 20+ years of experience, an in-house UK team and a data-driven approach proven on our own e-commerce stores, we run PPC campaigns that eliminate wasted spend, scale what works and support your SEO strategy. No long term contracts, no guesswork, just clarity, action and measurable growth. Our approach covers everything your campaign needs to succeed.
Strategy & Audit
We analyse your goals, past performance and competitors to build a data-led paid search strategy that doesn’t waste budgets. SEO insights feed directly into PPC to unlock quick wins and a clearer path to ROI.
Build & Launch
Our senior UK team builds every campaign; no outsourcing and no juniors. We create high intent targeting, compelling ads and CRO-driven landing journeys.
Review & Improve
We monitor everything, refining keywords, audiences and ads for maximum return. Transparent reporting shows exactly where every penny went and what it delivered.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster
Marketing Manager
NCMT, A manufacturing company
“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves
Brand Ambassador
Real Food Rebellion, Charity
“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell
Marketing Manager
Sharky + George, Events company
“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla
Marketing Manager
Rossano Ferretti, luxury ecommerce for haircare
“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin
Director
Harvey | Martin, luxury hair salon
“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden
Marketing Manager
Birmingham finance company
“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard
Marketing Manager
Revive! UK, A car body repair franchise
Our PPC Management Process
More visibility. Faster results.
Your campaigns aren’t left to run on autopilot. We refine ad copy, adjust bids, test new audiences, remove poorly performing search terms and optimise placements so performance improves every month.
Spend protected. Waste removed.
Every pound works harder. We eliminate wasted spend with negative keywords, location filtering, device targeting, ad scheduling and ongoing quality improvements.
Revenue-led and conversion-focussed tracking.
We track the metrics that matter: conversions, assisted conversions, revenue and ROAS, not vanity numbers. You’ll see exactly what each click delivered.
Ads and landing pages working together.
Your ads don't work in isolation. We optimise landing pages, improve messaging alignment and collaborate with our web design and CRO team to lift conversion rates.
PPC Agency in Birmingham
With over 20 years in digital marketing, Birmingham-based Zaheer leads our paid media team, managing campaigns from small businesses to global multi-million pound budgets. Our PPC specialists combine hands-on expertise with data-driven strategies to deliver measurable leads and ROI.
Zaheer also runs his own successful e-commerce store grown using PPC, giving you practical insights most PPC agencies do not have.
From Google and Bing Ads to Facebook, Instagram and LinkedIn, we know what works because we test it ourselves. Working with ALT Agency means your campaigns are managed by people who understand every detail of PPC, from research and targeting to optimisation and reporting.
PPC That Never Stands Still
Grow your online visibility and sales with PPC campaigns that don’t just launch; they improve, evolve and scale.
Alongside our in-house web developers and content team, we implement changes fast and without delays. You’ll always know what’s happening, why it matters and what results it’s driving.
Scale
Once we’ve identified winning keywords, audiences and ads, we scale them with precision. Budgets shift towards proven performers, wasted spend is eliminated and your best-converting campaigns are pushed harder.
Smarter Decisions
Every optimisation is driven by real numbers. From search term insights to device performance and user behaviour, we are a PPC agency that uses live data to make smarter decisions faster. You see exactly what’s working (and what’s not).
Are your PPC campaigns delivering the ROI you need?
Data-driven PPC management that maximises leads and sales.
We audit, optimise and scale campaigns across Google, Meta, LinkedIn and more to deliver measurable results. Talk to us to see how smarter targeting and continuous optimisation can cut wasted spend and increase conversions.
Speak to a PPC SpecialistFAQs
What is PPC and where do PPC ads appear?
PPC, or Pay Per Click, is a way of advertising that puts your business in front of people who are searching or scrolling, and you only pay when someone clicks your ad.
Your ads can appear at the top or bottom of Google and Bing search results, usually marked as Sponsored or Ad. On social platforms such as Facebook, Instagram and LinkedIn, PPC ads blend into feeds, so they feel natural to the user. Wherever your audience spends time, PPC gives you instant visibility.
How does PPC billing work? Do I pay per click or per impression?
Most PPC campaigns are billed per click, meaning you only pay when someone clicks your advert. Other billing methods such as paying per thousand impressions are available, but they are usually best suited for brand awareness rather than performance. During setup, we guide you on the billing model that matches your goals so you get the best return for your budget.
How much does your PPC management service cost?
Our PPC management starts from £650 + VAT per month, not including ad spend. All campaigns are managed by a senior PPC specialist with more than 20 years of experience, not juniors. Before you begin, we run a full audit so you know exactly what is required, what it will cost and what you should expect from the campaign. Everything is transparent, predictable and free from long term contracts.
How long does PPC take to work?
One of the biggest advantages of PPC is speed. You can begin receiving clicks and traffic within hours of launching a campaign. The first few weeks focus on optimisation to improve targeting, refine keywords, reduce wasted spend and increase conversions. Over the first three months, the campaign becomes more efficient as data builds and improvements are made. With senior specialists managing your account and support from our in house development and CRO team, progress happens quickly and consistently.
Do you offer long term contracts?
No. We work in flexible, campaign based cycles, usually built around three month plans. You stay because the results are strong and transparent, not because you are tied into a long term agreement.
How do PPC and SEO work together?
PPC and SEO support each other extremely well. PPC provides fast data on which keywords convert, and we use that information to strengthen your SEO strategy. SEO improves your organic visibility so you rely less on paid clicks over time. Both channels improve when supported by our in-house CRO and development team, who ensure your landing pages load fast, track correctly and convert at a higher rate.
Can you take over an existing PPC account?
Yes. We regularly take over existing accounts and improve them quickly. We begin with a full audit to identify wasted spend, poor targeting, tracking issues and structural problems. From there, we rebuild what is needed, stabilise performance and set out a plan to scale your results.
Can you fix website issues that affect PPC performance?
Yes. Unlike many PPC agencies, we have in house web developers and designers who can fix the technical problems that hold your ads back. This includes slow loading pages, broken tracking, poor user journeys, weak landing page content and issues that stop conversions from being recorded properly. Fixing these problems often improves performance more than changing the ads themselves and, because everything is handled by our internal team, changes are made quickly.