A complete website and brand redesign for Global Production Centre by Holland & Barrett, with a new product selection and enquiry system.
Global Production Centre by Holland & Barrett
Who Are Global Production Centre?
Global Production Centre is a supplement production and packing facility powered by Holland & Barrett, supporting businesses with white label formulations, co-packing and packaging solutions.
As Holland & Barrett's primary packing facility, the business combines more than 150 years of health and wellness heritage with modern production capabilities across capsules, softgels, tablets, gummies and powders.
Global Production Centre works with businesses at different stages of growth, from brands bringing new supplement products to market through to established companies looking for production and packing support.
What Global Production Centre Benefit From
A clearer route through a large product range - More than 130 white label products can now be searched and filtered by category and ingredient, helping prospective customers narrow down relevant options more quickly.
More detailed enquiries - Customers can select the products they are interested in and provide packaging, branding and other requirements as part of their quotation request, giving the team more useful information from the outset.
A stronger brand identity - A new logo, colour palette, typography and website design give Global Production Centre a clearer identity that reflects its relationship with Holland & Barrett and the scale of its operation.
A more useful customer journey - The website explains the available supplement formats, services and production process in greater detail, helping customers understand their options before speaking to the team.
Post Launch
Rather than just acting as a source of company information, the website now helps prospective customers explore the product range, narrow down suitable options and provide the production team with more detailed requirements before a conversation begins.
With the new brand, product catalogue and enquiry journey now live, Global Production Centre has a platform that can support its white label and co-packing offering as the business continues to grow.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves