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Supercar experiences - Advanced wordpress development and design

A WordPress website redesign focused on improving enquiries, streamlining bookings and strengthening search visibility.

Supercar Experiences

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Who Are Supercar Experiences?

Supercar Experiences is the UK’s original supercar hire company, operating since 2003.

They offer luxury supercar hire and chauffeur-driven experiences, making high-end vehicles accessible to the public while maintaining a premium, aspirational brand.

As the largest and longest-running provider in the UK, their website plays a critical role in selling the experience, handling bookings and converting visitors.

About the Project

Supercar Experiences is a long term client and, after working on several spin-off sites, we were brought in to overhaul their main corporate website.

Before making changes, we focused on understanding how the existing site was actually being used. We analysed analytics data and user behaviour recordings to identify where potential customers were dropping out of the journey.

The biggest issue was the quote and booking flow. Users were abandoning part way through, despite strong intent. We streamlined the process, reduced unnecessary steps and clarified pricing inputs to remove friction.

Alongside this, we redesigned the homepage to better reflect the brand and the experience being sold. High quality imagery was given full screen space, shifting the site from a functional layout to one that sells aspiration and luxury without sacrificing UX.

The result was a cleaner, more focused website built to convert interest into enquiries, while supporting ongoing SEO and future website development.

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What Supercar Experiences Benefit From

More enquiries - A simplified quote and booking journey reduces drop-off and captures more enquiries.

A redesigned website that sells the experience - Full-width layouts and high-quality imagery reinforce the sense of luxury and aspiration across desktop and mobile.

An intuitive booking system - Custom logic supports weekend bookings, mid-week pricing and fast quotes, allowing users to get a price in a small number of steps.

Stronger search visibility - Improvements to performance, usability and engagement have helped maintain top positions in competitive Google search results.

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Ongoing Optimisation

We continue to work with Supercar Experiences on ongoing SEO, website maintenance and new feature development.

This includes supporting a European SEO rollout, maintaining site performance and refining booking functionality as requirements evolve.

The focus remains on keeping the website fast, visible in search and effective at converting demand into enquiries as the business scales.

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What Our Clients Say

“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."

Maja Foster
Marketing Manager NCMT, A manufacturing company

“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."

Jean-Anne Russell
Marketing Manager Sharky + George, Events company

“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."

Mandy Bisla
Marketing Manager Rossano Ferretti, luxury ecommerce for haircare

“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"

Sarah Pritchard
Marketing Manager Revive! UK, A car body repair franchise

“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."

Suzanne Aspden
Marketing Manager Birmingham finance company

“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."

Harvey | Martin
Director Harvey | Martin, luxury hair salon

“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"

Helena Reeves
Brand Ambassador Real Food Rebellion, Charity