A homepage redesign, performance optimisation and SEO audit focused on clarity, speed and member sign-ups.
APHC
Who Are APHC?
APHC is a trade association that connects the public with vetted, approved plumbers.
Alongside its directory, APHC supports members with industry resources, including downloadable guidance, training courses, events and up-to-date sector news.
Every member is assessed against clear standards. That vetting process protects the public, reinforces trust and helps reputable plumbers stand out in a competitive market.
What APHC Benefit From
A faster website - Imagery, scripts and code were optimised to reduce load times across the site, improving usability, SEO performance and conversion potential.
A stable, low-risk platform - A full site health check removed broken links, unused plugins and unnecessary components, reducing the risk of errors during updates and day-to-day use.
Clearer messaging and stronger engagement - The redesigned homepage makes it immediately clear who APHC is, what it offers and how to become a member, removing friction for new visitors.
A more focused user experience across devices - The homepage was designed properly for desktop and mobile, with priority content and calls to action surfaced early instead of being buried further down the page.
Post Launch
With the updated homepage live, overall usability improved across the site. Visitors can understand APHC’s role and value more quickly, reducing confusion and unnecessary drop-off.
Member sign-ups continued to increase, alongside improvements in key engagement metrics such as time spent on site.
The performance work and usability improvements across desktop and mobile also contributed to a modest uplift in organic search visibility.
APHC continue to work with us on ongoing website maintenance and optimisation, keeping the site fast, stable and easy to use as the organisation grows.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves