A WordPress website redesign focused on clearer messaging, scalability and improved visibility with IT decision makers.
Forfend Information Security is a Birmingham-based information security and penetration testing provider.
They work with organisations that need confidence in their systems, offering services such as IT health checks, wireless network testing and broader security assessments.
Their primary audience is IT managers, so the website needed to communicate technical capability clearly, without unnecessary flash or marketing noise.
Clear, direct messaging - Short headlines and focused calls to action explain what Forfend does, who it is for and what to do next, guiding visitors towards an enquiry.
Simple, logical navigation - The site structure makes it easy to move between services without unnecessary steps, helping IT managers find the information they need quickly.
An improved but restrained user experience - Subtle animations add polish without distracting from the primary goal of generating enquiries.
Improved search visibility - Dedicated service pages and a clearer site structure have increased visibility across a wider range of relevant security-related search terms.
Following launch, Forfend were left with a website that is easier to manage and built to scale as the business grows.
The introduction of dedicated service pages and a clearer SEO-focused structure has improved visibility for a broader range of security services, helping Forfend be found more consistently in search results.
The platform now supports ongoing content expansion without technical friction, allowing the team to adapt the site as their offering evolves.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will Crozier
