A WordPress website redesign focused on increasing enquiries in the motor trade and commercial fleet sectors.
Tradesure has been providing specialist trade and fleet insurance since 1965.
They offer a wide range of cover, including motor trade, fleet, employers’ liability and public liability insurance, supporting businesses with complex insurance needs.
Their website plays a key role in explaining often complex products clearly and converting interest into qualified enquiries.
A website the team can manage themselves - Built on WordPress with a visual editor, the marketing team can update content day to day without WordPress developer support.
Effective lead generation - Short, focused enquiry forms reduce friction and help generate qualified leads for the sales team to follow up.
Clear, easy-to-digest content - Insurance products are explained in plain English, making complex topics easier to understand and quicker to act on.
Fast loading performance - The site loads in under 2.5 seconds, improving user experience, supporting SEO and reducing drop-off for visitors.
The website has now been live for several years and continues to generate enquiries consistently for the Tradesure team.
We continue to support the site with ongoing optimisation and SEO advice, ensuring performance remains strong as content and requirements evolve.
This approach keeps the website effective as a lead generation tool while remaining easy for the internal team to manage.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will Crozier
