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Modern WordPress rebuild with structured product catalogue and downloadable technical documentation for specifiers and installers.

Flick Lighting

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Who Are Flick Lighting?

Flick Lighting is a UK manufacturer of commercial lighting solutions.

The company supplies lighting systems for sectors including retail, healthcare, education and commercial environments. Their range includes downlights, track lighting, linear systems, emergency lighting and bespoke solutions designed for specific projects.

Flick Lighting works with contractors, designers and specifiers who require reliable products supported by clear technical documentation.

As the product range expanded, the website needed to present the catalogue more clearly while making product information easier to access.

About the Project

Flick Lighting approached us to rebuild their website after their previous CMS became difficult to manage. The existing system was outdated and content updates had become time consuming. The design also no longer reflected the quality of the products or the professionalism expected from a lighting manufacturer.

We rebuilt the site on WordPress using Advanced Custom Fields (ACF), giving the client a CMS that allows the internal team to manage products and content internally. More than 100 products were added to the new site, each with variations, images and supporting information.

A new feature was introduced that allows product guides to be attached to individual items as downloadable PDFs. This capability had not previously existed on the website and now provides installers, designers and specifiers with direct access to technical documentation from each product page.

The site architecture was also redesigned to separate products and sectors more clearly, allowing visitors to browse lighting by product type or explore solutions for specific industries.

Flick Lighting

What Flick Lighting Benefit From

A modern website that reflects the brand - The new design replaces an outdated interface with a modern site that better represents the company’s position as a commercial lighting manufacturer.

A CMS the internal team can manage - The WordPress build with ACF allows Flick Lighting to add products, update technical documents and manage content without relying on developers.

Improved access to technical documentation - Product guides can now be attached to individual products as downloadable PDFs, making technical information easier for specifiers and installers to access.

navigation for buyers - Navigation is now structured around both products and sectors, allowing visitors to quickly find relevant lighting solutions.

Case studies integrated into the site - Project case studies are now easier to publish and discover, helping visitors understand how Flick Lighting products are used in real environments.

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Post Launch

The website was delivered as a fully functional platform that the Flick Lighting team could manage internally. With the new WordPress and ACF setup, the team can easily add products, upload technical documentation and update content as the catalogue grows.

Following launch the client chose to work with a separate provider for SEO, while continuing to use the website as the central platform for showcasing their lighting products and project case studies.

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What Our Clients Say

“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."

Maja Foster
Marketing Manager NCMT, A manufacturing company

“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"

Helena Reeves
Brand Ambassador Real Food Rebellion, Charity

“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."

Jean-Anne Russell
Marketing Manager Sharky + George, Events company

“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."

Mandy Bisla
Marketing Manager Rossano Ferretti, luxury ecommerce for haircare

“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."

Harvey | Martin
Director Harvey | Martin, luxury hair salon

“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."

Suzanne Aspden
Marketing Manager Birmingham finance company

“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"

Sarah Pritchard
Marketing Manager Revive! UK, A car body repair franchise