Modern WordPress rebuild with structured product catalogue and downloadable technical documentation for specifiers and installers.
Flick Lighting is a UK manufacturer of commercial lighting solutions.
The company supplies lighting systems for sectors including retail, healthcare, education and commercial environments. Their range includes downlights, track lighting, linear systems, emergency lighting and bespoke solutions designed for specific projects.
Flick Lighting works with contractors, designers and specifiers who require reliable products supported by clear technical documentation.
As the product range expanded, the website needed to present the catalogue more clearly while making product information easier to access.
A modern website that reflects the brand - The new design replaces an outdated interface with a modern site that better represents the company’s position as a commercial lighting manufacturer.
A CMS the internal team can manage - The WordPress build with ACF allows Flick Lighting to add products, update technical documents and manage content without relying on developers.
Improved access to technical documentation - Product guides can now be attached to individual products as downloadable PDFs, making technical information easier for specifiers and installers to access.
navigation for buyers - Navigation is now structured around both products and sectors, allowing visitors to quickly find relevant lighting solutions.
Case studies integrated into the site - Project case studies are now easier to publish and discover, helping visitors understand how Flick Lighting products are used in real environments.
The website was delivered as a fully functional platform that the Flick Lighting team could manage internally. With the new WordPress and ACF setup, the team can easily add products, upload technical documentation and update content as the catalogue grows.
Following launch the client chose to work with a separate provider for SEO, while continuing to use the website as the central platform for showcasing their lighting products and project case studies.
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Will Crozier
