A WordPress website redesign focused on clearer messaging, scalability and improved visibility with IT decision makers.
Forfend
Who Are Forfend?
Forfend Information Security is a Birmingham-based information security and penetration testing provider.
They work with organisations that need confidence in their systems, offering services such as IT health checks, wireless network testing and broader security assessments.
Their primary audience is IT managers, so the website needed to communicate technical capability clearly, without unnecessary flash or marketing noise.
What Forfend Benefit From
Clear, direct messaging - Short headlines and focused calls to action explain what Forfend does, who it is for and what to do next, guiding visitors towards an enquiry.
Simple, logical navigation - The site structure makes it easy to move between services without unnecessary steps, helping IT managers find the information they need quickly.
An improved but restrained user experience - Subtle animations add polish without distracting from the primary goal of generating enquiries.
Improved search visibility - Dedicated service pages and a clearer site structure have increased visibility across a wider range of relevant security-related search terms.
Post Launch
Following launch, Forfend were left with a website that is easier to manage and built to scale as the business grows.
The introduction of dedicated service pages and a clearer SEO-focused structure has improved visibility for a broader range of security services, helping Forfend be found more consistently in search results.
The platform now supports ongoing content expansion without technical friction, allowing the team to adapt the site as their offering evolves.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard