A WordPress website built to showcase local properties, simplify listing management and drive enquiries through local search.
Henley Charles
Who Are Henley Charles?
Henley Charles is a Birmingham-based estate agent specialising in property sales and lettings across Erdington and Handsworth.
Alongside residential lettings and sales, they work closely with landlords and investors, providing practical guidance on regulation changes and the value of investing locally.
Their website needed to reflect a friendly, local brand while making it easy for buyers, renters and landlords to find relevant properties and information quickly.
What Henley Charles Benefit From
A website the team can manage themselves - Pages, content and updates can be handled in WordPress without technical knowledge, removing reliance on website developers for routine changes.
Easy property system integration - Properties added to Rightmove and other portals are automatically synced to the website, saving time and eliminating duplicate work.
Fast, intuitive property search - Clear filters and search functionality allow buyers and renters to find suitable properties quickly and compare options at a glance.
Increased traffic and enquiries - Improved usability and SEO foundations have driven record monthly traffic, contributing to more viewings and sales generated through the site.
Post Launch
We continue to work with Henley Charles on ongoing SEO campaigns and day-to-day estate agent website development.
Early progress focused on local visibility. Within three months, the site moved from page five to page one for key local search terms, including a number one ranking where competition was strongest.
Since then, sustained SEO work has more than tripled website traffic. That growth has translated into increased enquiries, more property viewings and a steady rise in new instructions from sellers, with the site now ranking for hundreds more local keywords than it did at launch.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard