A WordPress website built to showcase local properties, simplify listing management and drive enquiries through local search.
Henley Charles is a Birmingham-based estate agent specialising in property sales and lettings across Erdington and Handsworth.
Alongside residential lettings and sales, they work closely with landlords and investors, providing practical guidance on regulation changes and the value of investing locally.
Their website needed to reflect a friendly, local brand while making it easy for buyers, renters and landlords to find relevant properties and information quickly.
A website the team can manage themselves - Pages, content and updates can be handled in WordPress without technical knowledge, removing reliance on website developers for routine changes.
Easy property system integration - Properties added to Rightmove and other portals are automatically synced to the website, saving time and eliminating duplicate work.
Fast, intuitive property search - Clear filters and search functionality allow buyers and renters to find suitable properties quickly and compare options at a glance.
Increased traffic and enquiries - Improved usability and SEO foundations have driven record monthly traffic, contributing to more viewings and sales generated through the site.
We continue to work with Henley Charles on ongoing SEO campaigns and day-to-day estate agent website development.
Early progress focused on local visibility. Within three months, the site moved from page five to page one for key local search terms, including a number one ranking where competition was strongest.
Since then, sustained SEO work has more than tripled website traffic. That growth has translated into increased enquiries, more property viewings and a steady rise in new instructions from sellers, with the site now ranking for hundreds more local keywords than it did at launch.
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Will Crozier
