Client Profile: Heritage Insurance
Heritage classic car insurance is a product specifically for classic cars offered by Birmingham insurance broker Norton insurance.
Norton insurance approached us with the target of re-designing their basic website and to bring it into 2019 with a whole new facelift to give them the chance to stand out against their competitors and have a website designed around the lifestyle of their typical customers.
After sitting down with the marketing team and being briefed on their typical customer, we selected some imagery and fonts that would work well based on the type of broadsheets and other media the typical classic car customer would consume.
The new website makes it much easier for products to be found due to the new search functionality added to the website and a new organisation of content makes it easier to digest the basics to the policies.
We are currently working with Norton insurance to further develop the heritage website and design 2 further websites for them.