Website redesign and rebuild to reposition NCMT as a modern manufacturing solutions partner and improve product discovery.
Established in 1964, NCMT (Numerical Control Machine Tools) is a manufacturing solutions provider with over 60 years of experience supporting industry across the UK and Europe.
The business acts as the exclusive UK supplier for globally recognised machine tool brands including Okuma, Makino and Blue Photon. These partnerships allow NCMT to deliver proven technologies across precision machining, grinding and advanced workholding.
Their offering spans far beyond individual machines. NCMT provides a comprehensive portfolio that includes CNC machine tools, 5-axis machining centres, multi-tasking platforms, CNC grinding machines and fully integrated production systems.
Working across industries like aerospace, automotive, medical, defence and energy, NCMT supports manufacturers with complete end-to-end solutions. This includes application engineering, process development, installation, training and ongoing lifecycle support, positioning them as a long term partner rather than just a supplier.
A website that reflects the scale and quality of the business - The new design presents NCMT as an engineering partner rather than a basic machine supplier, aligning the website with their reputation in the market.
Improved product discovery across a complex catalogue - Structured navigation, tagging and categorisation allow users to explore machines, industries and services more intuitively, reducing friction in the research process.
Stronger user journeys and multiple conversion pathways - Visitors are now guided through the site with clearer pathways and targeted calls to action, supporting different user intents beyond a single contact form.
Engaging user experience - The move from a text-heavy layout to a more visual, modular design improves usability and creates a more engaging experience for technical and commercial audiences.
Following the successful launch, NCMT has continued to work with us as a long term partner.
We now provide ongoing website maintenance and support, ensuring the platform remains secure, up to date and aligned with the evolving needs of the business. The new structure also creates a strong foundation for future SEO activity, allowing content, industries and product areas to be expanded over time.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will Crozier
