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NCMT

Website redesign and rebuild to reposition NCMT as a modern manufacturing solutions partner and improve product discovery.

NCMT

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Who Are NCMT?

Established in 1964, NCMT (Numerical Control Machine Tools) is a manufacturing solutions provider with over 60 years of experience supporting industry across the UK and Europe.

The business acts as the exclusive UK supplier for globally recognised machine tool brands including Okuma, Makino and Blue Photon. These partnerships allow NCMT to deliver proven technologies across precision machining, grinding and advanced workholding.

Their offering spans far beyond individual machines. NCMT provides a comprehensive portfolio that includes CNC machine tools, 5-axis machining centres, multi-tasking platforms, CNC grinding machines and fully integrated production systems.

Working across industries like aerospace, automotive, medical, defence and energy, NCMT supports manufacturers with complete end-to-end solutions. This includes application engineering, process development, installation, training and ongoing lifecycle support, positioning them as a long term partner rather than just a supplier.

About the Project

NCMT approached us as part of a wider brand refresh. Their existing website no longer reflected the scale, quality or technical expertise of the business. The user experience was dated, page load times were slow and the overall structure made it difficult for visitors to explore products and services effectively.

The new Head of Marketing wanted to transform the website into something the business could be proud of; not just a brochure site, but a tool that could actively support sales and better communicate NCMT’s position as a solutions provider.

We delivered a full website redesign and rebuild on WordPress, creating a flexible and scalable platform that could support both current requirements and future growth. A key part of the project involved a large-scale data migration, alongside a complex tagging and categorisation system to allow products, industries and services to be connected in a more intelligent way.

The structure of the site was completely rethought. Navigation moved from a flat, limited menu to a solution-led architecture, allowing users to explore by products, industries and services. This helps guide visitors towards relevant content rather than relying on them to search manually.

Alongside structural improvements, the design was rebuilt to better reflect the brand. The new site introduces a more high impact experience, using strong imagery, clearer messaging and modular content blocks to make information easier to digest.

NCMT logo

What NCMT Benefit From

A website that reflects the scale and quality of the business - The new design presents NCMT as an engineering partner rather than a basic machine supplier, aligning the website with their reputation in the market.

Improved product discovery across a complex catalogue - Structured navigation, tagging and categorisation allow users to explore machines, industries and services more intuitively, reducing friction in the research process.

Stronger user journeys and multiple conversion pathways - Visitors are now guided through the site with clearer pathways and targeted calls to action, supporting different user intents beyond a single contact form.

Engaging user experience - The move from a text-heavy layout to a more visual, modular design improves usability and creates a more engaging experience for technical and commercial audiences.

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Post Launch

Following the successful launch, NCMT has continued to work with us as a long term partner.

We now provide ongoing website maintenance and support, ensuring the platform remains secure, up to date and aligned with the evolving needs of the business. The new structure also creates a strong foundation for future SEO activity, allowing content, industries and product areas to be expanded over time.

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What Our Clients Say

“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."

Maja Foster
Marketing Manager NCMT, A manufacturing company

“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."

Jean-Anne Russell
Marketing Manager Sharky + George, Events company

“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."

Mandy Bisla
Marketing Manager Rossano Ferretti, luxury ecommerce for haircare

“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"

Sarah Pritchard
Marketing Manager Revive! UK, A car body repair franchise

“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."

Suzanne Aspden
Marketing Manager Birmingham finance company

“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."

Harvey | Martin
Director Harvey | Martin, luxury hair salon

“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"

Helena Reeves
Brand Ambassador Real Food Rebellion, Charity