A custom WordPress rebuild to reflect the scale of a £60m industrial supplier and make a large technical product catalogue easier to search, filter and explore.
Oadby Plastics
Who Are Oadby Plastics?
Oadby Plastics is one of the UK's leading independent suppliers and machinists of industrial plastics, supplying high performance materials and precision-machined components to businesses across the UK.
Founded in 1969, the Leicester-based company has grown into a major industrial supplier, supporting sectors including manufacturing, engineering, food production, packaging, construction and fabrication. Their range includes plastic sheets, rods and tubes, as well as specialist engineering plastics and CNC-machined components.
But their existing website no longer matched the scale of the business. As Oadby Plastics continued to grow, they needed a more structured site that made it easier for customers to explore a large technical product catalogue and find the right material for their application.
What Oadby Plastics Benefit From
A clearer route through a complex catalogue - Materials, services and industries are now structured around how customers research and compare industrial plastics, making the range easier to browse, understand and manage.
Faster material discovery - Targeted filters and a custom product finder help visitors narrow down suitable plastics based on their application needs, helping technical buyers reach the right product information sooner.
Better support for sales conversations - Customers can access clearer product, sector and service information before getting in touch, helping sales teams deal with more informed enquiries.
More control for the marketing team - Built on WordPress with Advanced Custom Fields, the site gives the internal team a flexible platform for managing content, updating product information and supporting future growth.
Stronger SEO foundations - The rebuild improved the structure of the site, giving key product, service and industry pages a clearer place within the catalogue and helping search engines better understand the range.
Post Launch
Following the success of the rebuild, Oadby Plastics commissioned two further standalone websites, building on the technical approach developed during the initial project.
The website has also continued to grow organically. Over the past 12 months, page one keyword rankings have increased by 47%, while estimated non-branded organic traffic has grown by 48%.
For a business with a specialist product catalogue, this growth shows the value of getting the website structure right. Clearer product architecture, better organised content and stronger technical foundations have helped Oadby Plastics improve visibility while giving customers a better route to the right products.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves