Full website redesign to support premium brand positioning and clearer navigation across multiple event audiences.
Sharky + George
Who Are Sharky + George?
Sharky + George is a creative events company that designs and delivers high quality parties and experiences for children, private clients and corporate teams.
Founded in 2007, the business is known for imaginative events that combine storytelling, games and carefully planned production. Their work embraces the idea of "taking play seriously", creating experiences that are playful, immersive and professionally delivered. Their work ranges from children’s birthday adventures and holiday clubs to bespoke private celebrations and corporate team experiences.
As the brand evolved, the website needed to better reflect the quality of the work and make it easier for visitors to understand the different types of experiences available.
What Sharky + George Benefit From
A clearer structure for different audiences - The website now separates children’s parties, adult experiences and corporate events more clearly. Visitors can quickly understand the different services and navigate directly to the type of experience they are looking for.
Improved user journeys - Navigation was simplified and key sections of the site are easier to reach. Filters and clearer pathways help visitors explore relevant experiences without navigating through unrelated content.
Stronger SEO foundations - The rebuild included a cleaned URL structure, mapped redirects and improved page templates. This protects existing search visibility and creates a more stable technical foundation for future SEO work.
A CMS the internal team can manage - The WordPress build allows the Sharky & George team to update pages, add new experiences and manage the website without developer support. We also delivered training so the internal team could confidently manage the website and make updates independently.
Integrated enquiry capture - Website forms connect directly with the client’s CRM, allowing enquiries to be captured, tracked and followed up more efficiently.
Post Launch
Following launch we continue to support Sharky + George with SEO, website maintenance and ongoing WordPress development.
This work includes technical SEO improvements, schema implementation and internal linking optimisation to strengthen the site’s search foundations. We also support content growth through blog writing, location pages and a pillar and cluster content structure designed to expand search visibility across relevant topics.
Tracking has been improved through GA4 event setup so key enquiries and interactions can be measured more accurately. Regular reporting and ongoing development ensure the website continues to evolve alongside the business.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard