Tap to Call
The GC Index - SEO

A WordPress website and SEO strategy built to support global growth, online sales and visibility.

The GC Index

See It Live

Who are the GC Index?

The GC Index helps individuals and organisations identify and develop game-changing talent.

Rather than acting as a generic personality test, the GC Index focuses on behavioural traits that highlight people who drive change but are often overlooked within organisations.

The platform is used globally by businesses, consultants and accredited practitioners to support leadership, performance and organisational growth.

About the Project

The GC Index required a platform that could support global users, online transactions and a growing ecosystem of accredited practitioners, while remaining easy to manage and scale.

Designed and developed on WordPress, the website allows users to purchase and complete assessments online, while enabling accredited "GCologists" to promote their services through a dedicated directory. It also hosts a large and growing body of resources and data-led content aimed at organisations.

We work with The GC Index on a long-term basis, covering website maintenance, technical SEO and ongoing growth opportunities. The focus has been on ensuring the platform remains stable, secure and commercially effective as usage increases.

SEO plays a central role. Through detailed research, we identified new audiences and related search terms, expanding visibility beyond the brand’s initial core keywords.

That strategy is supported by quarterly content pieces and consistent technical SEO work, helping reinforce topical authority and distribute content across search, social and digital PR channels.

The GC Index - logo

What The GC Index Benefit From

Secure online transactions - The WordPress platform supports ecommerce through WooCommerce, allowing assessments and licences to be sold securely at scale.

Strong search visibility in competitive sectors - The site performs well across highly competitive areas, including equality, diversity and inclusion, attracting thousands of relevant visitors each month.

Targeted, research-led content - Content is planned around real search intent and audience needs, helping reinforce authority while attracting new users who may not already know the brand.

A website that is easy to manage and grow - Built with a visual editor and structured content, the site can be updated confidently without developer support as new features, resources and content are added.

Service Image
Service Image

Post Launch

The GC Index continue to work with us on ongoing SEO, maintenance and platform optimisation.

Our focus has been on protecting and strengthening search visibility in highly competitive sectors, while expanding reach through new content and keyword opportunities.

With fresh content delivered regularly and technical foundations kept in check, website visibility and organic traffic continue to grow month on month, supporting global awareness and adoption of the platform.

Service Image Service Image Service Image

What Our Clients Say

“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."

Maja Foster
Marketing Manager NCMT, A manufacturing company

“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."

Jean-Anne Russell
Marketing Manager Sharky + George, Events company

“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."

Mandy Bisla
Marketing Manager Rossano Ferretti, luxury ecommerce for haircare

“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"

Sarah Pritchard
Marketing Manager Revive! UK, A car body repair franchise

“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."

Suzanne Aspden
Marketing Manager Birmingham finance company

“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."

Harvey | Martin
Director Harvey | Martin, luxury hair salon

“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"

Helena Reeves
Brand Ambassador Real Food Rebellion, Charity