Who are the GC Index?

The GC Index helps individuals and organisations identify and develop game-changing talent.

Rather than acting as a generic personality test, the GC Index focuses on behavioural traits that highlight people who drive change but are often overlooked within organisations.

The platform is used globally by businesses, consultants and accredited practitioners to support leadership, performance and organisational growth.

About the Project

The GC Index required a platform that could support global users, online transactions and a growing ecosystem of accredited practitioners, while remaining easy to manage and scale.

Designed and developed on WordPress, the website allows users to purchase and complete assessments online, while enabling accredited "GCologists" to promote their services through a dedicated directory. It also hosts a large and growing body of resources and data-led content aimed at organisations.

We work with The GC Index on a long-term basis, covering website maintenance, technical SEO and ongoing growth opportunities. The focus has been on ensuring the platform remains stable, secure and commercially effective as usage increases.

SEO plays a central role. Through detailed research, we identified new audiences and related search terms, expanding visibility beyond the brand’s initial core keywords.

That strategy is supported by quarterly content pieces and consistent technical SEO work, helping reinforce topical authority and distribute content across search, social and digital PR channels.

What The GC Index Benefit From

Secure online transactions - The WordPress platform supports ecommerce through WooCommerce, allowing assessments and licences to be sold securely at scale.

Strong search visibility in competitive sectors - The site performs well across highly competitive areas, including equality, diversity and inclusion, attracting thousands of relevant visitors each month.

Targeted, research-led content - Content is planned around real search intent and audience needs, helping reinforce authority while attracting new users who may not already know the brand.

A website that is easy to manage and grow - Built with a visual editor and structured content, the site can be updated confidently without developer support as new features, resources and content are added.

Post Launch

The GC Index continue to work with us on ongoing SEO, maintenance and platform optimisation.

Our focus has been on protecting and strengthening search visibility in highly competitive sectors, while expanding reach through new content and keyword opportunities.

With fresh content delivered regularly and technical foundations kept in check, website visibility and organic traffic continue to grow month on month, supporting global awareness and adoption of the platform.

What Our Clients Say

“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.

Joe Sapak

“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.

Ben Stephenson

“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.

Al Gosling

“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.

Will Crozier