Audit
Each engagement begins with a detailed technical SEO audit led by a senior specialist. This goes beyond tool outputs to identify crawl inefficiencies, structural issues and implementation risks that need addressing first.
Our Approach to Technical SEO
Crawl efficiency and index control.
We analyse how search engines actually move through your site. That includes identifying wasted crawl paths, internally linked 404 errors, redirect chains, parameter-driven URLs and pagination issues that stop important pages from being discovered or indexed properly.
Site structure and internal linking.
We review architecture, click depth and internal links to make sure authority flows to the pages that matter. This often uncovers overly deep category structures, duplicated category URLs, orphaned pages and internal links pointing to redirecting or broken URLs.
Duplication and URL consistency.
We resolve issues caused by trailing slash inconsistencies, faceted navigation and overlapping category pages. Canonical logic, redirect rules, structured data and indexation controls are corrected so search engines clearly understand which URLs should rank.
Website performance.
We focus on performance issues that impact real users and revenue, not abstract scores. That includes template-level page speed problems, Core Web Vitals (CWV) issues and render-blocking elements that affect usability and engagement at scale.
