Ongoing ecommerce optimisation, development and SEO to increase sales, visibility and average order value for a luxury haircare retailer.
Rossano Ferretti
Who are Rossano Ferretti?
Rossano Ferretti is a global luxury haircare brand, rooted in Italian craftsmanship and known for its salon-approved products.
With a heritage spanning generations, the brand operates award-winning salons across major global cities including New York, Paris, Dubai and the Maldives.
Their products and philosophy have gained international recognition, including mainstream exposure through a global television series, placing the brand firmly in the premium segment of the market.
What Rossano Ferretti Benefit From
Increased sales and conversion rates - Ongoing CRO and UX improvements have helped turn more visits into completed purchases.
Sustained traffic growth - SEO improvements and trend-led content have expanded visibility across a wider range of commercial search terms.
Higher average order value - Custom WooCommerce development supports bundles, routines and gift sets, encouraging upsells and larger baskets.
Improved search engine visibility - Well-structured content, solid technical SEO health and consistent optimisation have improved performance across competitive search results.
Ongoing Optimisation
We have worked with Rossano Ferretti for over three years, including through periods of significant market disruption.
Our role continues to cover day-to-day ecommerce development, performance optimisation and ecommerce SEO, ensuring the website evolves alongside the brand and its commercial goals.
This ongoing partnership allows us to move quickly, test improvements and support growth without compromising stability, performance or brand quality.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves