Ongoing ecommerce optimisation, development and SEO to increase sales, visibility and average order value for a luxury haircare retailer.
Rossano Ferretti is a global luxury haircare brand, rooted in Italian craftsmanship and known for its salon-approved products.
With a heritage spanning generations, the brand operates award-winning salons across major global cities including New York, Paris, Dubai and the Maldives.
Their products and philosophy have gained international recognition, including mainstream exposure through a global television series, placing the brand firmly in the premium segment of the market.
Increased sales and conversion rates - Ongoing CRO and UX improvements have helped turn more visits into completed purchases.
Sustained traffic growth - SEO improvements and trend-led content have expanded visibility across a wider range of commercial search terms.
Higher average order value - Custom WooCommerce development supports bundles, routines and gift sets, encouraging upsells and larger baskets.
Improved search engine visibility - Well-structured content, solid technical SEO health and consistent optimisation have improved performance across competitive search results.
We have worked with Rossano Ferretti for over three years, including through periods of significant market disruption.
Our role continues to cover day-to-day ecommerce development, performance optimisation and ecommerce SEO, ensuring the website evolves alongside the brand and its commercial goals.
This ongoing partnership allows us to move quickly, test improvements and support growth without compromising stability, performance or brand quality.
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