4th December 2024
Craig returns to the Start Your Own Business Podcast to talk about conversion rate optimisation (CRO) and what actually drives signups, enquiries and sales.
In the episode “How to increase online signups, enquiries or sales”, Craig breaks down practical CRO techniques that businesses can apply immediately to improve website performance.
Listen to the full CRO podcast below. The podcast is also available on all major podcast platforms .
A core part of effective web design and the natural step after SEO , CRO focuses on improving conversion rates in order to turn existing traffic into measurable results.
CRO is the process of analysing how users interact with your site and making targeted changes to increase actions such as purchases, phone calls or contact form submissions. Your conversion rate is simply the percentage of visitors who complete one of those actions.
Missed Part 1? Listen to “SEO: Boost your website’s Google Ranking” here .
Craig Murphy is the founder and Managing Director of ALT Agency. He has worked in digital marketing and web development since the early days of the commercial internet, with a focus on growing businesses online. Craig is open about being autistic and how it shapes his approach to problem-solving, data and business leadership. Alongside agency work, he also runs a private investment business supporting early-stage entrepreneurs.
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