Website Design, Development & Digital Marketing FAQs


Here are some of the most common Web Design, Development and SEO questions our team get asked, answered by our team of experts.


Website design FAQs

The time it takes to design a website depends on the specifics of each page and the total number of pages. On average a 10 page website can be designed in 5-7 days with the mobile designs taking a further 2-3 days.

Yes. We design both desktop and mobile designs.

Depending on your requirements, we can start with the mobile design first and work up to a desktop design. A technique known as progressive enhancement.

You will be able to view both types of design before they go into the development stage.

Yes. You can see designs before they go into development.

We will provide you a link to check all of your designs and leave feedback on.

You will also get a call to run through any specific questions/changes that you may require.

Providing your feedback is very simple. We use some software called Invision to collect feedback.

This allows you to click onto any part of a design and type to leave your feedback.

For more complex changes/feedback a screenshare over Xoom would take place.

Yes. We can redesign existing websites.

Our team will sit down with you to ensure that the process of a website redesign is explained correctly and that all your existing concerns and issues with your website are addressed.

The cost of a website is unique to each project.

Please contact us on 0121 663 0202 for a more accurate guide to pricing.

Once your final invoice is paid you will own all the rights to your website design to use as you wish.

Should you purchase stock images to use on your website then you be required to comply with the terms of your image license.

To source images for your website under license there are a number of online resources such as Getty Images and Shutterstock.

The cost of purchasing stock images is not included in your web design quote.

Yes. Cosmetic changes to your website such as font colours, images and text can all be made once your website is liv with relative ease.

Bigger more complex changes may not be possible and may require coding changes to your website.

ALT Agency will always get a final sign off from you before moving to the development stage as is it far easier to make changes to a design at the design stage before it gets programmed.


web development FAQs

Website development is the techy part of website design. It’s what brings your website design to life and allows it to display correctly on a screen and be interacted with by your website visitors.

The main programming languages that we use include PHP, SQL, jQuery, HTML5, CSS3, Ajax and other variations of Java.

We also work on many frameworks such as Phalcon and Laravel.

We also work with most platforms such as WordPress and Magento which are based upon these programming languages.

We work with a number of open source platforms such as, but not limited to WordPress, Magento, Shopify, Wix and programming frameworks such as Laravel, Phalcon, CorePHP and Codeigniter.

Depending on your actual requirements, the time it will take to do your project will vary depending on your exact requirements.

On average a simple B2B WordPress based website usually takes around 4-5 weeks in the development stage including testing.

When we re-design your website, we focus on much more than the visuals. Sure, your new website will look great, but the main goal is always to re-design your website with a results-oriented approach in mind. Whether that be to get your more enquiries, to get your phone ringing more or to sell more of your products – A website re-design is always about improving your bottom line

A content management system, often referred to simply as a CMS is known as the admin or back end of your website.

A CMS allows you to securely login to edit and update your website with complete ease.

Using a visual editor such as WordPress you can click to change image and text and add new pages with no coding experience required.

Depending on your website functionality a CMS will allow you to view orders and payments if you have an ecommerce website, view members if you have a members only website or add new pages, landing pages and change content including but not limited to Images, Text and Video.

When reviewing your requirements, we will discover if you will benefit from a CMS or not.

99.9% of the websites we build are built upon a CMS whether that’s an open source CMS such as WordPress or a custom-built CMS to suit your exact requirements.

Without a CMS and unless you know coding, updating your website would be very tricky and take longer than it would with a CMS.

In all likelihood you will need a CMS if you plan on making regular updates and changes to your website.

An ecommerce website is a website that allows you to sell your products online and take payments online through your website.

An ecommerce website will allow you to have an online catalogue of your products that your website visitors can browse, select sizing and colours and pay for.

Your ecommerce website can be linked up to your stock management and accounting software to ensure your business runs as automated as possible.

Yes. If your website has ecommerce functionality then you can sell online through your website.

You can take payments through a multiple number of gateways such as, but not limited to, PayPal, Stripe, WorldPay, SagePay and any other suitable processor on the market.

If your website doesn’t have ecommerce functionality then ecommerce functions can be developed and bolted on to give you the required functionality.

Once you have made your final payment you will own the rights to your website design and any custom coding/functionality we develop for you.

As PHP and WordPress, for example, are open source, they are in the public domain.

Any plugins that you purchase will be given to you under license.


Digital Marketing FAQs

Search Engine Optimisation, also known as SEO is the art form of optimising your website to rank at the top of search engines such as Google.

Optimising your website internally and then building backlinks to your website are some of the key ways to get your website ranking at the top of Google.

The idea of SEO, is to get to the top of a search engine and be listed above your competitors so that you get targeted traffic to your website based on the relevant keywords that a person searching has typed in.

There are reportedly over 300 ways a websites position in Google is changed and many more tweaks to the Google algorithm each year. We follow SEO best practice guidelines but there are no guarantees with SEO.

ALT Agency offers SEO as a digital marketing activity along with Website Maintenance.

Although not under our name/umbrella we have recommended and trusted partners who can assist with PPC and Social Media marketing.

Conversion rate optimisation is the act of analysing how your website visitors interact with your website and overall goal and optimising the journey/design/experience to ensure more website visitors achieve your websites goal.

By running split tests and making subtle changes to your website, your conversion rate can increase. This is the science bit behind running a website.