A global WordPress rebuild for Russell Finex, built to protect SEO, support 14+ languages and give international sales teams a faster platform for growth.
Russell Finex
Who Are Russell Finex?
Russell Finex is a global manufacturer of sieving and filtration equipment, trusted by some of the world's largest organisations across food and beverage, pharmaceutical and chemical industries.
With customers in highly regulated markets and sales teams operating across multiple continents, their website plays a critical role in how buyers discover products, compare solutions and access support.
But their existing website was no longer keeping pace with the business. As Russell Finex continued to grow internationally, they needed a multilingual website that could protect search visibility, support complex buyer journeys and give their global teams a faster, more effective sales and marketing tool.
What Russell Finex Benefit From
New markets without rework - The website now operates across 14+ languages, with an architecture that makes it easier to add new markets without rebuilding the platform. For a growing international business, that means more flexibility and less technical debt.
Performance at scale - Even with more than 20,000 pages, the site is built to load quickly and reliably. That supports user experience, search visibility and day-to-day marketing activity without compromising performance.
A site sales teams are proud to share - Intuitive navigation takes users from homepage to product selectors, enquiries and support content in one or two steps, reducing friction for both buyers and the sales teams supporting them in the field.
The right pages ranking in the right markets - Correct hreflang implementation, canonical rules, redirect mapping and indexable filters ensure content surfaces to the right audiences globally, without duplicate content or crawl issues.
Post Launch
The finished website gave Russell Finex a faster, clearer and more scalable digital platform for international growth, sales enablement and customer support.
After launch, we worked closely with their marketing team to monitor technical SEO, rankings and organic visibility across key markets, ensuring the migration remained stable once the new websites went live.
The result was a successful migration, with no significant ranking drops, no lost pages and a stable search baseline for Russell Finex’s team to build on.
Before launch, Russell Finex ranked on page one for 371 keywords. Since moving to the new platform, that figure has grown by 53% to 566 page one keywords. This growth highlights the value of getting the platform, structure and technical foundations right from the start.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard