A multilingual WordPress website built to support global SEO, sales teams and growth.
Russell Finex is a global manufacturer of sieving and filtration equipment used across food and beverage, pharmaceutical and chemical industries.
They help manufacturers improve efficiency, profitability and product quality, supplying some of the world’s largest and most regulated organisations.
Operating internationally, Russell Finex requires a website that works across multiple languages, markets and use cases, from lead generation to sales and after-sales support.
A fully multilingual website - The site operates across more than 14 languages, with the structure in place to add further markets without rework.
Strong performance at scale - Despite hosting over 20,000 pages, the site loads quickly and reliably, supporting both user experience and SEO.
Intuitive navigation - Users can move from homepage to product selectors, enquiries and support content in one or two steps, reducing friction for buyers and sales teams.
A technically sound SEO foundation - Correct language targeting, hreflang tags, canonicals, redirects and indexable filters ensure the right pages appear in the right markets, without duplicate content or crawl issues.
We continue to work with Russell Finex on ongoing WordPress development, website maintenance and optimisation.
This includes advising on new features, keeping WordPress and supporting plugins up to date, and regularly reviewing performance and page speed.
As a result, the website remains fast, stable and technically sound, continuing to operate as a core sales and marketing asset across global markets.
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