SEO is no longer a stand-alone activity that solely involves building backlinks. Having a well structured site, high quality backlinks, an incredible user experience along with sharing engaging content through outreach and PR, is all part of the SEO strategy that we deploy at ALT Agency.
SEO falls in-to two categories: on-site SEO and off-site SEO.
This involves changes made on your website, related to technical SEO they include – but not limited to:
Meta Tag Optimisation
Another part of SEO, and a critical part of SEO is content. Our SEO service allows for the research, creation and distribution of high-quality, relevant content that is well thought out and delivers real value for the person reading it – Not the Googlebot.
In very simple terms, off-site SEO is the authority of your website domain name created by the number of high-quality and relevant backlinks that your website has.
This is done by taking into account:
How many links point to your domain
The quality of the links pointing to your domain
The relevancy of the links pointing to your domain
Creating incredible content is at the core of a link acquisition strategy.
Working with you, we will create a piece of key content that is the best in it’s class, then using our PR outreach team we will get this content distributed across our network which includes high quality resources such as Huffington Post, Forbes, BBC and many other trustworthy sources.
Along side acquiring high quality links we will also run traditional link building methods to generate a consistent flow of backlinks for your website.
Our SEO strategies include a full audit of your website before we start any work on your website. Taking into account your existing traffic and website analytics, we take the time to understand your digital marketing goals and to offer a tailored Search Engine Optimisation package to suit your unique business needs.
A typical SEO campaign will involve:
- Competitor Analysis
- Keyword Analysis
- Backlink Analysis
- Removal (Disavow) of toxic backlinks
- Internal Linking Structure
- On-Page Optimisation
- Off-site Link Building
- Integration into your fuller Digital Marketing Strategy
When using our SEO marketing service, rest assured knowing that our team of Birmingham based SEO experts will give you SEO advice tailored to your specific needs.
Our SEO company is based in Harborne, Birmingham. You can come and visit us at our Birmingham HQ or one of our SEO experts can come at visit you at your office and get your SEO services kicked off.
Being based in the heart of Birmingham, our SEO services are used by companies not just across Birmingham but across the whole of the UK.
Local SEO is important for your business if you are targeting your local market.
We know all about doing SEO for Birmingham as it’s where the majority of our clients are based, and of course, we do it for ourselves.
Looking to expand your SEO beyond Birmingham? No problem, we have experience in running national SEO campaigns as well and can get your website to rank both locally and nationally.