23rd July 2024
Craig Murphy was a guest on Start Up Donut’s Start Your Own Business podcast, where he discussed how SEO works and what actually helps improve Google rankings.
In the episode, Craig explains what SEO is, why it matters commercially and where businesses often waste time or budget.
He outlines common SEO pitfalls and shares clear steps businesses can take today to improve the performance of their own websites.
Listen to the full episode below. It’s also available on all major podcast platforms .
Craig Murphy is the founder and Managing Director of ALT Agency. He has worked in digital marketing and web development since the early days of the commercial internet, with a focus on growing businesses online. Craig is open about being autistic and how it shapes his approach to problem-solving, data and business leadership. Alongside agency work, he also runs a private investment business supporting early-stage entrepreneurs.
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