Audit
Each engagement begins with a detailed technical SEO audit led by a senior specialist. This goes beyond tool outputs to identify crawl inefficiencies, structural issues and implementation risks that need addressing first.
Technical SEO Services
We fix the technical issues holding websites back from ranking and converting, with strategies devised and executed by senior technical SEO specialists, not juniors.
No long-term contracts. No generic audits. Just focused fixes.
Technical SEO Services in Birmingham
If your website isn’t performing the way it should, the problem is often technical. Pages don’t get crawled properly, important content isn’t indexed or performance issues quietly suppress visibility and conversions.
As a technical SEO agency, our services focus on removing those blockers. Not by running tools and producing long reports, but by diagnosing what actually matters, prioritising it correctly and fixing it properly.
All technical SEO work at ALT Agency is planned and delivered by senior, Birmingham-based specialists. You work directly with the people doing the work, not an account manager. And because we have in-house developers, recommendations don’t sit in a backlog. They get implemented.
Many businesses have already invested in technical SEO yet performance stays flat. SEO audits get done, issues are logged and fixes are made, but rankings and traffic fail to move. This often becomes more noticeable after algorithm changes or site updates, because the work isn’t focused on the real constraint.
Most technical SEO fails for two reasons. Everything is treated as equally important, and even good recommendations often never get implemented properly. Time is spent fixing low impact issues, while the changes that actually affect crawling, indexation or performance are delayed or missed entirely.
Prioritisation
Most websites surface hundreds of technical issues when audited. Without clear prioritisation, effort is wasted on fixes that do not materially affect visibility or conversions.
Relevance
Not every technical SEO issue matters in the real world. Fixing the wrong problems can create activity without impact, leaving genuine blockers unresolved.
Implementation
Even strong technical advice fails if it is not deployed correctly. Poor handover, unclear tickets and development bottlenecks stop changes from delivering any measurable SEO benefit.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster
Marketing Manager
NCMT, A manufacturing company
“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell
Marketing Manager
Sharky + George, Events company
“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla
Marketing Manager
Rossano Ferretti, luxury ecommerce for haircare
“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard
Marketing Manager
Revive! UK, A car body repair franchise
“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden
Marketing Manager
Birmingham finance company
“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin
Director
Harvey | Martin, luxury hair salon
“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves
Brand Ambassador
Real Food Rebellion, Charity
Our Approach to Technical SEO
Crawl efficiency and index control.
We analyse how search engines actually move through your site. That includes identifying wasted crawl paths, internally linked 404 errors, redirect chains, parameter-driven URLs and pagination issues that stop important pages from being discovered or indexed properly.
Site structure and internal linking.
We review architecture, click depth and internal links to make sure authority flows to the pages that matter. This often uncovers overly deep category structures, duplicated category URLs, orphaned pages and internal links pointing to redirecting or broken URLs.
Duplication and URL consistency.
We resolve issues caused by trailing slash inconsistencies, faceted navigation and overlapping category pages. Canonical logic, redirect rules, structured data and indexation controls are corrected so search engines clearly understand which URLs should rank.
Website performance.
We focus on performance issues that impact real users and revenue, not abstract scores. That includes template-level page speed problems, Core Web Vitals (CWV) issues and render-blocking elements that affect usability and engagement at scale.
Technical SEO Built Around Outcomes, Not Outputs
At ALT Agency, technical SEO is treated as a problem-solving discipline, not a box-ticking exercise. We focus on identifying what is genuinely limiting SEO performance and fixing that, rather than producing long lists of issues that look impressive but change very little.
All technical SEO work is led by senior specialists with hands-on experience across ecommerce, lead generation, international sites and complex WordPress builds. You work directly with the people making decisions, so priorities are set quickly and changes are made with a clear understanding of risk, impact and effort.
Because we have in-house developers, technical recommendations do not get lost in translation or stuck in a backlog. Fixes are implemented properly, tested and measured against outcomes that matter, such as visibility, traffic quality and conversions. This approach keeps technical SEO focused, efficient and aligned with commercial goals, rather than becoming an ongoing exercise in maintenance with no clear return.
From Audit to Action
Every technical SEO engagement starts with a senior-led technical SEO audit. This gives us a clear view of how your site is being crawled, indexed and interpreted, and allows us to identify the issues that are genuinely limiting performance.
From that audit, we produce a focused three month action plan. This plan prioritises fixes based on impact and effort, so time is spent where it will make the biggest difference. There are no long term contracts, just a clear roadmap and measurable progress.
Implementation
Audit findings are translated directly into actionable tasks and implemented by our in-house web developers . Fixes are applied correctly at code and template level, not left as recommendations in a document.
Review
We track what changes after each fix, monitor performance and adjust priorities as needed. This keeps the work focused on outcomes and ensures technical SEO remains aligned with visibility, traffic and conversions.
Is your website struggling to rank or convert?
Fix technical issues and see real results.
If your site isn’t performing as it should, technical issues are often the reason. Our senior SEO specialists diagnose what’s holding your site back, implement fixes in-house and measure real improvements, so you get results you can see and act on. Talk to us to make your site work harder for your business.
Speak to an SEO SpecialistFAQs
Can technical SEO help recover lost traffic?
In many cases, yes. Traffic drops are often caused by crawl issues, indexation problems, poorly handled website migrations or accumulated technical debt. A technical SEO audit helps identify whether the root cause is technical and what can realistically be recovered. We are always upfront if the issue lies elsewhere.
Do you implement the fixes or just provide recommendations?
We do both. Every engagement starts with a senior-led technical SEO audit, and the resulting actions are implemented by our in-house developers. This avoids delays, misinterpretation and half-finished fixes, and ensures changes are applied correctly at source.
How long do technical SEO services take to have an impact?
Some technical SEO fixes can show impact quickly, especially when they unblock crawling or indexation. Others take longer, particularly where changes need to be re-crawled, re-processed and re-evaluated by search engines. We focus on early wins where possible but always set realistic expectations based on the type of issues involved.
Does technical SEO differ by platform or CMS?
Yes. The technical considerations underpinning a WordPress SEO campaign differ from those for a large ecommerce or JavaScript-heavy platform, particularly where rendering, crawl behaviour and performance are concerned. Our approach adapts to how your site is built, focusing on the specific constraints and opportunities created by your CMS, templates and infrastructure.
Is technical SEO a one-off or ongoing?
Technical SEO usually starts as a focused piece of work, but it is rarely truly finished. As sites change, grow or scale, new technical considerations emerge. We approach this through three month plans, reassessing priorities as performance improves and requirements evolve.
How does technical SEO fit with ongoing SEO?
Technical SEO removes the barriers that stop a website from performing properly. It works best alongside ongoing SEO , including on-page optimisation, content and digital PR, but it can also be delivered independently where technical issues are the main problem.