A full SEO audit that shows you exactly what’s holding performance back, where opportunity exists and what is actually worth fixing.
Clear priorities. Senior insight. No guesswork.
An SEO audit is most valuable when it gives you clarity before you act. Not just a list of issues, but a clear understanding of what is holding performance back, what matters most right now and where effort will actually deliver returns.
Our SEO audits are designed to answer the questions businesses struggle to get straight answers to. Why isn’t organic performance improving? Where are competitors gaining ground? And which changes will genuinely move rankings, traffic and conversions?
This is a full SEO audit, covering technical SEO , keyword opportunities and competitor analysis together. We assess on-page structure, off-page signals and technical performance as a whole, using crawl data, analytics and search visibility to build a prioritised view of what to fix, what to ignore and what to focus on next. This is particularly valuable before a website migration or site rebuild, or when performance has dropped without a clear explanation.
A strong SEO audit should give you confidence to act. It should explain what is happening on your website, how it compares to competitors and where effort will genuinely deliver results.
The most valuable website audits combine technical insight, search demand and competitive context into a single view. Rather than overwhelming you with data, they reduce complexity and help you focus on the changes that matter most.
Findings are explained in plain English, with a clear link between SEO issues and performance. You understand not just what is happening but why it matters.
Insights are ordered by impact and effort, so it is obvious what to fix first, what can wait and what is unlikely to move the needle.
Our SEO website audits end with a clear sense of next steps. Whether work is implemented internally or externally, there is a practical route forward rather than a static document.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will Crozier
We assess how search engines interact with your site in practice, using crawl data rather than assumptions. This uncovers issues such as wasted crawl budget, broken internal links, redirect problems, inconsistent URL handling and technical debt that suppresses visibility.
Keyword research focuses on how people search and what intent sits behind those searches. We analyse where demand exists, where your site underperforms and where pages are misaligned with intent, leading to missed rankings even when content already exists.
We review how competitors structure their sites, target keywords and distribute authority to key pages, including how internal linking and backlink profiles support their strongest URLs. This highlights where competitors are capturing demand you are not.
We assess whether your site has the right pages to compete and whether those pages are supported properly. This includes identifying missing pages, overlapping content, weak templates and structural issues that prevent strong content from ranking as well as it should.
Every website audit at ALT Agency is led by a senior, Birmingham-based specialist with hands-on experience across technical SEO, content strategy and competitive analysis. There are no junior handovers or templated outputs. The person analysing the site is the person responsible for the conclusions and recommendations.
Our focus is on judgement, not volume. We validate previous SEO work against crawl data, analytics and live search performance, checking whether fixes have been implemented correctly and whether they are actually having the intended effect. This often means confirming that some issues are not worth fixing, while others need immediate attention.
Findings are prioritised based on impact and effort, not “best practice” guidelines. Each recommendation is assessed in context, with a clear explanation of why it matters, what it affects and where it sits in the wider picture. The goal is to give you confidence to act, not just information to review.
An SEO audit should leave you with clarity and confidence, not pressure to commit. The output is a prioritised view of what is limiting performance, where opportunity exists and what matters most right now, explained in plain English and grounded in evidence.
The audit can stand alone and be used however you choose. Some clients implement recommendations internally, others hand them to existing partners and some ask us to support delivery. The value of the audit is in the direction it provides, not in locking you into further work.
You receive a clear, evidence-based view of your current position, showing what is holding performance back and where the most meaningful opportunities exist. Findings are prioritised by impact rather than volume, so attention stays on what matters.
Recommendations are structured into a practical roadmap. This makes it clear what to tackle first, what can wait and what is unlikely to move the needle, whether SEO work is delivered internally or externally.
If implementation support is needed, the website audit can feed naturally into focused three month plans. This allows progress to continue without long term contracts or unnecessary scope, and only where additional support adds value.
Get clear insights that drive real results.
Most SEO audits leave you with a list of issues but no idea what matters most. Our senior specialists provide a full, evidence-based review of your website, uncovering the technical, content and competitor gaps that actually impact rankings, traffic and conversions. Talk to us to understand your opportunities.
Talk to UsWhen does it make sense to commission an SEO audit?
A website audit is most useful when SEO performance has stalled, declined or failed to meet expectations. Common triggers include traffic drops, poor results from previous SEO work, uncertainty about what to prioritise next or the need for clarity before investing further in SEO. It is also valuable ahead of major changes such as a website rebuild or migration.
How long does an SEO audit take?
Timelines depend on the size and complexity of the site, as well as the depth of analysis required. Most audits are completed within a couple of weeks. We confirm timescales upfront once we understand the site and scope, so there are no surprises.
What access do you need to carry out the audit?
Access typically includes Google Search Console and Google Analytics, along with access to your CMS where possible. This allows us to assess performance accurately and understand how the site is configured. If full access is not available, we can still proceed, but findings may be more limited and will be flagged clearly.
Who is an SEO audit not a good fit for?
A website SEO audit is not a good fit for businesses looking for instant ranking gains without implementation or those seeking a low cost, automated report. It is designed for teams that want evidence-based insight and are prepared to act on the findings.
Can an SEO audit help explain a traffic drop after an update or migration?
In many cases, yes. We use crawl data from tools like Screaming Frog, Search Console and analytics trends to diagnose whether traffic losses are linked to technical issues, indexation changes, structural shifts or external factors such as algorithm updates. An SEO website audit helps identify whether the cause is technical, strategic or external, and what can realistically be addressed.
