A recent study by google has analysed the behaviour and trends of over 15,000 shoppers during a 6 month period, leaving marketers with a new approach and thinking to online buying.

The findings report that:

  1. 33% of sales happen 30 days after the customer began their research
  2. 70% of customers use search engines
  3. Buyers who search generic keywords are 19% more likely to buy online
  4. The average customer visits 4.5 websites a total of 9.9 times before purchasing (2.2 to yours, 7.7 to your competitors)
  5. Focusing on all customer touch points and not just the last click is the key to best success

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