5 online buying trends you need to know

A recent study by google has analysed the behaviour and trends of over 15,000 shoppers during a 6 month period, leaving marketers with a new approach and thinking to online buying.

The findings report that:

  1. 33% of sales happen 30 days after the customer began their research
  2. 70% of customers use search engines
  3. Buyers who search generic keywords are 19% more likely to buy online
  4. The average customer visits 4.5 websites a total of 9.9 times before purchasing (2.2 to yours, 7.7 to your competitors)
  5. Focusing on all customer touch points and not just the last click is the key to best success
Craig - UK Web Designer By Craig Murphy I am the director of Alt Web Design Ltd. With over 10 years’ experience in web design and programming I ensure that your website is optimised to improve your business, sales and profits. I create websites that rank at the top of Google and can be easily updated by you.

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