Are you still not sure whether to use influencer marketing for your brand? The following are the pros and cons you should know before making up your mind.
Influencer marketing is a powerful strategy when you want to generate leads, increase visibility, and drive conversions. When an influencer recommends your products and services, they can help you expand your reach and grow your business.
However, influencer marketing can also cause irreversible damage if not done right. Like most promotional tactics, it has two sides to it. It has incredible benefits, but there are also challenges to using it.
This post looks at some of the pros and cons you should consider before investing in influencer marketing.
Let’s look at the pros first:
Pros of Influencer Marketing
Influencer marketing can help you achieve great success and propel your business to new heights. Some of the benefits include:
Boost Brand Awareness
Online shoppers today conduct thorough research before purchasing products and services. Having a trusted figure to vouch for your products is, therefore, essential.
The right influencer in your niche can help you increase brand awareness and reach new audiences. They can also help your brand appear trustworthy and authentic.
Improve Your SEO
Influencer marketing can improve your search engine rankings.
How is this?
Influencers produce the best content in a bid to keep their audiences engaged. They are also trendsetters in their industries with huge audiences and high-authority websites.
When they recommend your product and provide a link to your website, you get strong backlinks that can boost your rankings.
Cons of Influencer Marketing
Unfortunately, influencer marketing has its drawbacks. Some of the challenges you need to know of include:
Influencer Marketing Takes Time and Effort
Influencer campaigns require you to research influencers. You also need to draw up a contract, approve content the influencer creates, and track campaign results.
It can get overwhelming.
To make the process easier, you can partner with an influencer agency. They can take care of all aspects of influencer campaigns from strategizing, recruiting influencers, and monitoring campaigns. Doing this can save you the effort and time. It can also ensure you don’t exceed your budgets.
Not all influencers are right for a brand and not all messages delivered by them hit the right chord – Think Pepsi & Kylie jenner a few years back.
Still not sure if influencer marketing is right for your brand?
Check out the infographic below first published on ShaneBarker.com. It offers a detailed look at the pros and cons you need to consider before using influencer marketing.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Twitter handle: https://twitter.com/shane_barker