How to use title tags for your local business
What are HTML title tags?
Title tags are part of every HTML document, their purpose is to show up as the headline in search engine results, they can also be seen in the blue bar at the top of your browser.
Your title tags, like alt tags, can be used to serve 2 purposes
- For seo
- For your visitors
How to insert your title tags
Your title tags should appear at the top of your html document and they are simple to enter, a title tag is started by entering <title> and closed using the </title> tag. The text you place in between these two tags is what displays in the blue bar at the top of your browser.
Using your title tags for SEO
Title tags can be used to boost your SEO and they do provide a rather large boost. The downside is that they aren’t very descriptive and don’t give much detail in search engine results.
An example of how you can use your title tags for seo:
<title>Web Design Wolverhampton | Web Design Company in Wolverhampton </title>
This will then show up in the blue bar and as the headline in search results.
How to use your title tags for your visitors
Title tags should be used to tell your visitors what your website is about, they are the first things people see in search engine results, so a bunch of keywords doesn’t really tell your visitor much and certainly doesn’t encourage them to click.
Use emotion, curiosity, expectation and statistics to make your titles click worthy, remember they are the first things seen in search results and you want people to click them, so make them powerful and irresistible to the click.
An example of a powerful title tag written for your visitors:
<title> Find out how a well designed business website will increase your sales by 75% </title>
This lets the visitor now that they can find out more about getting a website
Finding the balance with your title tags:
Try to add in a keyword and blend it with a title tag written for your visitors,
<title> Web Design Wolverhampton: How your conversions can be increased by 63% </title>
What is advised for 2019 is that you experiment with your title tags.
If you use Google Webmaster then there is a tool in there called “Performance” which highlights your websites impressions in Google and shows what’s know as your “click-thru-rate”.
What this is in the summary: the number of people who have search a query and your website shown in the results divided by the number of people who have clicked on your result that shows within Google.
Your click-thru-rate has a direct correlation with your title tag, as it is your title tag that shows in Google and what entices your potential visitor to click.
If you have a really low click-thru-rate for a keyword then it is worth tweaking your title tag to entice people to click on it once it shows within the search results.
When working with an SEO agency birmingham, such as ALT Agency we will advise you on the best way to test and monitor the impact of your title tag changes to get the maximum CTR from your search engine optimisation efforts.