To improve your website conversion rates can be tricky business, there is no magic wand and no overnight fix – no matter what your local “expert” tells you.
A conversion rate in simple terms is how many people that visit your website take a desired action – whether that be a sale or signing up to a mailing list or even calling you.
By using conversion rate optimisation, which includes things such as split testing, call to action buttons and copywriting, your conversion rate can be gradually improved.
Conversion rates differ from site to site and industry to industry and can be affected by many variables as outlined below.
Ways to improve your website conversion rates:
Split test – One of the principles of Online Sales Psychology is to split test and test, test test! Without testing you do not know what is and isn’t working.
Many people find testing/split testing boring, but what is boring about improving your conversion rate and in turn profits?
Split testing in simple terms is the act of putting 2 versions of a page of your website, for example your join page, online with a subtle or major difference and seeing which one performs better.
For example you may wish to improve the number of people signing up to your membership website, so by running 2 versions of your sign up page you can send 50% of your traffic to one and 50% of your traffic to another, which ever one generates the most sales (as this can all be tracked) is the winner and the testing continues – you are always trying to beat your best performing page and eek that little extra out of your conversions.
- Be mobile optimised – Ensure your website is optimised for mobile users, otherwise you could be cutting off the majority of your website visitors!
Mobile sales are up again during 2016 and Black Friday showed a further increase in online sales through mobile devices.
2017 is expected to see a number of new trends in web design, not least the fact that “mobile first design” will see most websites now designed for mobile first and desktop second.
By having your website optimised for mobile: scaled back content, quick loading times, bigger buttons for clunky thumbs and easy navigation than you can start to offer a better user experience and in turn help your conversions.
- Target the right audience – Often over looked, but not targeting the right audience can give you poor results.
If you are buying in random pop up traffic then this traffic is generally weak and untargeted and so will show in a negative way.
By using Facebook ads and Google ads you can target a much more specific audience and get better results.
Even better than paying for traffic is to market to your existing customers and see how they interact and convert on your website.
Ensure you target the right audience as your tests can fall at the first hurdle and make it seem like your changes aren’t working when in fact it’s the audience not your website.
If you are looking to improve your website conversion rates and learn more about Online Sales Psychology then please contact ALT on 0121 663 0202
Bonus Content: To learn more about increasing your conversion rates, be sure to check out 25 ways to increase your conversion rates.
For 2019 user metrics and conversions have never been more important.
With everyone, including your competition upping their game, now is the time to start improving your user metrics and conversions and getting ahead of the competition.
Conversely the good news is that conversion rate optimisation requires a lot of time and attention, time which your competitors likely aren’t spending.
The even better news is that this gives you an opportunity to get ahead and make an impact in your conversion rate optimisation efforts.
With mobile traffic now significantly booming it’s important that you optimise your website for mobile users.
This doesn’t necessary require a website overhaul, but revisiting your mobile design is a great way to start.
Dive deep into your Google Analytics, it tells you who’s accessing your website on what devices and even the browser they are using, look for high bounce rates on specific devices and then get your hand son one of the devices and test for yourself.
Mobile users are looking for things on-demand, so ensure that your speed is superfast, even on 3g and that you are providing a clear value proposition and getting your visitors from the landing page to where they want to be as quickly as possible.
Streamline your checkout for mobile users, even offer stripe as a payment processor as it can make checkout quicker.
Improving your conversions doesn’t necessarily mean you need a new website design, it’s about looking at the data you have, making a few tweaks and measuring the impact of those tiny changes.
If you are working with your web design agency on a regular basis, then a website maintenance package may help you get the most out of your website.
With website maintenance your digital agency can do all the monitoring, tweaking and measuring for you, leaving you to reap the benefits of some great conversion rate optimisation.