How to find the right SEO expert
Finding the right SEO expert in Birmingham or in any other part of the UK can be an absolute minefield. Everyone and anyone can claim to be an SEO expert – but how do you choose the right one?
One thing you should be aware of before reading any further is that SEO not a magic bullet and there are no magic bullets for SEO.
You are not going to get to the top of Google overnight, you are not going to get anywhere near the top of Google fast and along the way expect some ups and downs, some major, some minor, as you quest to get to the top of Google.
Focus on 5-10 keywords, we often hear of people doing SEO across hundreds of keywords for just a few hundred pounds per month – It’s not possible!
Google does not like SEO – They do not make money from it and the regular algorithm changes are there to flush out those doing underhand / black hat SEO.
Here are 3 tips to help you choose the right SEO expert for you:
Do your own research first! – There are lots of SEO authority resources out there, a good place to start would be Search Engine Watch, Learn the basics of SEO, the do’s and don’ts so that you aren’t overwhelmed with complex strategies when you look for an SEO expert.
Try to take in as much as you possibly can, it’s also worth understanding what black hat SEO is and what to look out for so that you can spot any underhanded tactics.
Set a proper plan – Understand the way forward, do your keyword research – find out what keywords work and don’t, do your on-page analysis – optimise your website internally as best as you can and give yourself the best possibility of getting to the top of Google.
Monitor monthly – Checking on SEO daily or weekly is too much, do it on a monthly basis. Ask your SEO expert to provide you with reporting so that you can check the progress of your SEO campaign. You can track your progress in an in-depth way through Google Analytics – There you can see what keywords are bringing you traffic and if organic traffic is up. The easier way is to use a simple dashboard like the one offered by SERPBOOK and monitor your keywords in a simple graph format.
You would be surprised how many people we speak to who are complaining about their SEO and have no simple way of checking their progress!
If you are looking for an SEO expert in Birmingham then please call ALT on 0121 663 0202 where a member of our team will happily talk you through the process.