What should one include on their websites to make them stand out from the crowd will be discussed quite conventionally here. In essence some aspects of your business model relevant to your end user/client needs’ to be implicated into the content and visual aspects of your Website design. These are as follows.


1. Your product specialisation.

Product specialisation is that part of the business model that is part of your value proposition. Thus, what are your products features and how will they benefit your end user? What problems does your end user experience on a frequent basis that your product will easily solve? These questions should be answered quite early on in the content of your website as does the second point mentioned below which covers your products/services unique selling points.

2. Differentiation.

How are your products and services different to that of your competitors and what makes you have a competitive advantage? Again this is the second part of your value proposition which needs to be clearly mentioned on your websites home page. Hence a value proposition is your offer, product or service coupled with your unique selling points in the context of solving your target markets worries and qualms. As this needs to be clearly stated on your website, maybe using some pictures to illustrate this on your websites home page will be a good idea or even invest in doing a short, precise and concise you tube video that illustrates this. In conjunction to all this point three below is vital and understanding your customer segment plays an important role in getting your websites design and interface specifications spot on.

3. Customer segmentation.

You must understand your customer base not only demographically but from a psycho graphics point of you. Thus can you without mentioning your product or service describe in detail your ideal customer? What are their ambitions, core values, what magazines do they like to read and do they spend most of their time out of work doing fun stuff with their families or are they adrenaline junkies n like fast cars n murder mystery weekends for example? Again when designing your website and the feel of it, it must relate to the end user in some shape or form.

To conclude your website and your website design/content should include your companies value proposition, product specialisation, unique selling point from your end users perspective and outlook on life. This blog was brought to you by ALT Agency which is a website design company based in Birmingham

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