Could Virtual Reality websites become the norm and who would they benefit?
There’s been a lot said about virtual reality apps and devices, and with Facebook founder Mark Zuckerberg purchasing a leading Virtual Reality company – it’s clear Virtual reality will be making a big impact on our lives, but what will the impact be on the web and who will benefit?
At ALT Agency we are most excited about the way Virtual Reality will alter the way we shop online… The thought that in the coming years we could be at home, shopping, looking at an trying products on in an virtual reality world really excites us. Imagine “walking” around your favourite store, browsing at products being able to “pick them up”, speak with an assistant and “try” them on in front of a mirror!
Why does Virtual Reality make sense for the web?
The reason being is that the web is open and accessed through many devices, desktops, phones even watches, so adding virtual reality devices seems like a logical step.
Who will benefit for a Virtual Reality web?
We believe that the main industry to be revolutionised by Virtual Reality with be Ecommerce, we believe the whole shopping experience will be completely changed by this. Other industries we think could benefit from Virtual Reality are the Education & Training sector, the entertainment & leisure section, automotive sector (imagine being able to drive a Ferrari!) and the building & construction industry (imagine being able to look up at a proposed building in all its surroundings with people walking around…whilst sat at your desk!). Sure, there could be many other industries who will benefit but the above list are the ones we are most excited about.
Brands who want to take their marketing to the next level will also massively benefit. Imagine the experience that a big named brand such as Coca Cola could deliver! Virtual Reality will add a new life changing dimension to marketing campaigns and used correctly virtual reality will only strengthen their marketing campaigns.
Where is Virtual Reality now?
At the moment Virtual & Augmented reality is used across a number of iOS & Android mobile apps and games – for instance there is an incredible VR headset that allows you to handle virtual elements… a great example of this would be to build a Lego block tower….but the blocks not actually be there!
Where will the web go?
There is already a VR browser called Janus VR that gives users a completely new way of experiencing the web. Mozilla, creators of the firefox browser have also jumped on the bandwagon and released an experimental version of a virtual reality web browser.
It’s hard to know where trends will go exactly, but it’s inevitable that virtual reality and virtual reality web browsers will change the way we experience the web.
It’s highly likely that virtual reality will gain more ground over 2019. We believe that the development of VR mobile apps will start to grow in the 4th and final quarter of 2019 with many more people looking to jump on the VR train with a nicely designed mobile app.
A key stats is that the Augmented Reality market is expected to reach over $280 billion by 2023 – Pokemon Go has been downloaded over 750 million times as is said to be worth more than a billion.
Picture copyright and courtesy of Facebook