Maintenance
As part of our website maintenance service , we manage updates, plugins, security and technical performance so your platform remains stable and reliable.
We design and develop enterprise websites for B2B companies with complex product ranges. We turn complicated catalogues into clear, practical sales tools.
Clear products. Stable platform. Built to support sales.

Your business may be strong on the ground. But, online, it often tells a different story. Regional marketing teams adjust messaging, product pages grow in isolation and old content remains live because no one owns it. Over time, the website no longer reflects the scale or capability of the organisation.
For manufacturing and engineering companies, product complexity makes this worse. Technical specifications, compliance documents, application details and variations are difficult to present clearly. Buyers struggle to find the right product and sales teams end up sending PDFs instead of directing prospects to the website.
Most of the complexity actually sits behind the scenes: product data models, variant logic, filtering rules and integrations with PIM or ERP systems. If that foundation is weak, the site becomes slow, inaccurate and expensive to change.
We build (and rebuild) enterprise websites from the ground up, with clear product structure, consistent messaging and a content management system your team can use with ease. The result is a website that reflects the strength of your business and supports real commercial conversations.
A good enterprise website should make sales easier. It should help buyers understand your products without needing a call for basic clarification and support distributors with up to date information.
B2B enterprise website design and development is about making your website useful. When done properly, the site becomes a practical tool that supports business growth.
We build structured product areas, technical resource hubs and live product tools that replace static PDFs. Your sales team has a reliable reference point that stays up-to-date.
More traffic is not the goal. Clear information and well structured pages attract buyers who know what they need. That means fewer low value enquiries and more serious conversations.
If you operate across multiple regions, your website must reflect scale and capability. We ensure your message is consistent while allowing for regional flexibility where required.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will Crozier
We do not use off-the-shelf themes or force your business into pre-built layouts. The design is based on your products, your buyers and your internal requirements. That gives you control and avoids limitations later.
Page structure, layout and calls to action are built to guide users clearly. Technical information is organised so it is easy to scan. Buyers should not have to work hard to understand what your company offers.
We create interactive prototypes so your marketing, sales and leadership teams can review the structure and flow in advance of development. This reduces guesswork and prevents expensive changes later.
Product detail pages, resource hubs, enquiry forms, dashboards and system pages are fully designed across desktop, tablet and mobile. Your enterprise web designer attends meetings directly and understands requirements first hand.
Enterprise websites fail when technical complexity is underestimated. We treat enterprise web development like an engineering project: requirements defined early, integrations mapped clearly and risks dealt with before development starts.
Our Birmingham-based team specialises in building structured WordPress websites for complex catalogue-driven businesses. This means that large product databases, advanced filters, search functionality and technical downloads are handled properly.
Every build is quality checked in house before release, with security and stability built in from the start. Functionality, device compatibility and performance are tested thoroughly. The content management system is structured clearly so your team can update products and information without breaking the site. The aim is simple: a stable platform that supports the business rather than creating problems.
An enterprise website is not a one off project. As products evolve and markets change, your B2B site must keep up.
We continue working with enterprise clients after launch to ensure the platform remains secure, current and commercially effective.
As part of our website maintenance service , we manage updates, plugins, security and technical performance so your platform remains stable and reliable.
Our SEO and B2B SEO services ensure your products remain visible to the right buyers. The focus is on relevant demand, not inflated visitor numbers.
As part of our CRO offering, we review how users move through the site and make practical improvements to increase serious enquiries and reduce friction.
Enterprise B2B websites designed to simplify complex product ranges and drive enquiries.
If you need a stable, structured platform that turns technical products into clear commercial tools, tell us about your organisation and objectives. We'll outline the most practical next steps, explain what's achievable, what isn't and what investment is required.
Book a Strategy CallWhy use WordPress for enterprise level websites?
When built properly, WordPress websites handle complex product structures without unnecessary complexity.
Most enterprise catalogue websites struggle because product data is poorly organised, not because of the technology itself. We structure product information clearly, build robust filtering and search systems, and ensure technical documents and downloads are easy to manage.
The system remains secure, update compatible and stable long term. It gives your team flexibility without forcing you into expensive proprietary platforms.
Can you integrate with our CRM, ERP or internal systems?
Yes. Your B2B website should sit alongside your existing systems, not duplicate them. We integrate with CRM platforms so enquiries are tracked properly. We connect to ERP or PIM systems where required to keep information accurate.
Integrations are defined clearly before web development begins to avoid disruption. The objective is to reduce manual work, not create it.
How do you work with internal IT teams?
We involve IT teams early in the enterprise website development process, not at the end. Hosting, security requirements and system integrations are discussed during the planning phase. This, along with clear documentation, prevents last minute concerns and avoids unnecessary rework. Basically, our role is to reduce risk and work alongside your internal team, not replace them.
How long does an enterprise website project take?
Enterprise catalogue and product driven platforms are often more complex than expected. They are sometimes described as “ecommerce without checkout”, but the complexity usually lies in data modelling, filtering logic, navigation and structured content management.
With this in mind, most structured catalogue-driven enterprise B2B websites are delivered within 8 to 14 weeks, depending on complexity and integrations. The more complex the product data, filtering and internal approvals, the longer the timeline. That is why we define scope clearly before development begins.