A WordPress website redesign focused on increasing enquiries in the motor trade and commercial fleet sectors.
Tradesure
Who are Tradesure?
Tradesure has been providing specialist trade and fleet insurance since 1965.
They offer a wide range of cover, including motor trade, fleet, employers’ liability and public liability insurance, supporting businesses with complex insurance needs.
Their website plays a key role in explaining often complex products clearly and converting interest into qualified enquiries.
What Tradesure Benefit From
A website the team can manage themselves - Built on WordPress with a visual editor, the marketing team can update content day to day without WordPress developer support.
Effective lead generation - Short, focused enquiry forms reduce friction and help generate qualified leads for the sales team to follow up.
Clear, easy-to-digest content - Insurance products are explained in plain English, making complex topics easier to understand and quicker to act on.
Fast loading performance - The site loads in under 2.5 seconds, improving user experience, supporting SEO and reducing drop-off for visitors.
Post Launch
The website has now been live for several years and continues to generate enquiries consistently for the Tradesure team.
We continue to support the site with ongoing optimisation and SEO advice, ensuring performance remains strong as content and requirements evolve.
This approach keeps the website effective as a lead generation tool while remaining easy for the internal team to manage.
What Our Clients Say
“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."
Maja Foster“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."
Jean-Anne Russell“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."
Mandy Bisla“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"
Sarah Pritchard“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."
Suzanne Aspden“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."
Harvey | Martin“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"
Helena Reeves