We design and develop secure, high performance fintech and financial services websites built to generate enquiries, support applications and meet regulatory requirements.
Custom builds. Structured process. Built to convert.
Most financial services websites underperform for predictable reasons. They look credible but fail to convert, hide key actions behind dense content or meet compliance requirements without reflecting how real users behave. The result is low enquiry rates, abandoned applications and weak organic visibility across banking, lending, insurance, wealth management, investment firms and fintech start-ups.
You operate in a regulated environment where trust is critical. Marketing must align with financial promotions rules, internal compliance sign-off processes and defined approval workflows before anything goes live. At the same time, users expect speed, security and clear explanations before sharing personal or financial information.
We approach financial services web design and development as a performance project. We define commercial goals, audience intent and regulatory constraints upfront, then map journeys around quote requests, applications and adviser enquiries. Every key page is designed before development and built to be secure, fast and manageable long term.
The result is a finance website that supports growth, meets compliance standards and functions as a practical business asset (not just a brochure).
In financial services, the challenge is not just generating traffic. It's turning the right visitors into enquiries or applications while protecting data and staying compliant.
We structure finance and fintech website design and development around three core pillars. Each one addresses a real operational risk that commonly undermines performance in this industry.
We design websites with regulations in mind from the start. We structure pages so required information supports the journey, aligning data capture with GDPR requirements and making sure disclosures are visible and properly recorded.
Financial services websites handle sensitive data. This means that security cannot be an afterthought. We scope data flows early, secure hosting environments properly, restrict access and follow secure coding standards throughout development.
We ensure forms are simplified, steps are logical and trust signals are clear. That applies to quote tools, affordability calculators and multi-step application forms as much as simple contact pages. We also review drop-off points, mandatory disclosure placement and friction within regulated forms to improve completion rates without compromising compliance.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will Crozier
We factor regulatory requirements into structure and content planning from the start. Risk warnings, disclaimers and required disclosures are built into the design system, not added at the end. That keeps legal teams involved early and avoids last minute compromises.
Security is reviewed at multiple stages, not assumed because a platform is popular. Updates are tested in staging before release, with structured quality assurance checks to minimise disruption.
Rates change, products evolve and regulations are updated. We build flexible content structures and modular page components so updates do not require a rebuild. That keeps costs down and stops the website holding the business back.
Trust can be fragile in this sector. Slow performance, broken forms or inconsistent messaging damage confidence quickly. We test across devices, browsers and user journeys before launch, and we monitor performance post launch too.
We are a web design and development agency focused on commercially driven projects. We work with financial services firms and fintech businesses that need more than a brochure site. That often means regulated content, complex user journeys, customer portals, API integrations with third party systems, live data feeds and secure data handling.
We run projects with proper upfront scoping. Before design or development begins, we define requirements in detail, including user roles, system interactions, content structure and edge cases. This reduces ambiguity and prevents the common issues that cause delays, budget increases or internal frustration.
All work is delivered by our in-house, Birmingham-based team. Designers, developers and project managers work together from the start. There is no handover between sales and delivery, and no outsourcing. The people involved in early discussions remain accountable through to launch.
Our process is structured and controlled. Workshops align commercial goals and constraints. Interactive prototypes allow stakeholders to review journeys before website development. Development follows agreed milestones, with testing and quality assurance built in.
For most financial services firms we work with, the website is the primary acquisition channel. That often means balancing paid acquisition costs, adviser referrals, partner traffic and organic search, all while maintaining compliant messaging and accurate product information. If it underperforms, growth slows. If it converts well and scales cleanly, marketing becomes more efficient. That usually translates into stronger pipeline quality and lower cost per acquisition over time.
We design and develop finance websites to support measurable performance. The site isn't just live; it's measurable, testable and built to justify its cost.
Speed, stability and conversion rate directly affect enquiry volume and cost per acquisition. We optimise for sub 3 second load times where technically possible and structure pages around clear calls to action. Improvements are based on user behaviour and data, not opinion.
As campaigns expand and products evolve, the website must keep up. We build modular page components and flexible content structures so new landing pages, service lines or sectors can be launched without developer bottlenecks.
Marketing teams need autonomy. We implement structured content management systems that make updates safe and straightforward. You can launch content, refine messaging and support campaigns without relying on ongoing development support for routine changes.
Finance and fintech websites built to meet regulatory requirements and improve cost per acquisition.
If your website isn’t converting as efficiently as it should, creates unnecessary compliance friction or struggles to scale as products evolve, let's talk. We’ll review where performance is being lost, what can realistically be improved and what the investment should look like.
Request a ConsultationCan you build secure client portals or member-only areas?
We design and develop secure login systems and gated areas for financial services firms, including adviser portals, document libraries and account areas.
Can you integrate with our existing CRM, underwriting or third party systems?
Yes. We provide WordPress API integration services to connect CRM, ERP and marketing platforms properly. That removes manual work, improves reporting accuracy and ensures teams operate from consistent data rather than disconnected systems.
Can you integrate financial tools such as calculators or live data feeds?
Our developers can integrate affordability calculators, rate tools, live pricing feeds and third party data sources where they support the user journey. All integrations are scoped around performance, security and reporting requirements.
How do you work with internal compliance and legal teams?
We involve compliance stakeholders early in the project. Page structures, disclaimers and required disclosures are reviewed at design stage rather than after the website has been developed. This reduces rework and prevents compliance changes from disrupting user experience late in the process.
Can you help with accessibility requirements?
Yes. Specifically, we build websites to align with Web Content Accessibility Guidelines (WCAG) where required. That includes colour contrast, keyboard navigation, semantic markup and screen reader compatibility.
