Visibility
You appear earlier in the buying journey, attracting customers as they start comparing products and reducing reliance on paid channels.
We get online stores ranking higher and converting better within months, with strategies devised and executed by senior ecommerce SEO specialists, not juniors.
No long term contracts. No templates. Just measurable growth.

Online retail keeps growing but so does the competition. If your store isn’t visible when customers search, you hand revenue to competitors who’ve simply structured their site better or executed faster.
Most ecommerce SEO issues come down to architecture, crawl depth, thin or duplicated product content and slow implementation. When changes sit in a development queue or the strategy follows a generic template, performance stalls and sales follow.
Organic search remains one of the most reliable drivers of ecommerce revenue. When your categories, product pages and internal linking reflect real search behaviour, you attract buyers with intent rather than passive visitors.
We focus on the work that moves the needle. Our Birmingham-based senior SEO specialists audit your site, identify the blockers and implement fixes quickly through our in-house website development and content teams. These clear, commercially focused improvements lead to stronger rankings and measurable growth.
Ecommerce SEO is complex: deep navigation, large catalogues, index waste and product content that rarely matches real search behaviour. At ALT Agency, we remove the barriers, rebuild what matters and create momentum that turns visibility into revenue. Alongside the strategic work, we take care of the essentials that drive performance; category and product optimisation, structured data, internal linking and page speed optimisation .
A senior-led SEO audit highlights crawl issues, index waste, weak category structure and content gaps. You get a focused three month plan built around quick wins and high impact fixes, not a generic list of recommendations.
Our developers, designers and SEO team sit in-house, so changes are implemented quickly and accurately. No slow external queues. No back-and-forth. Just faster execution that directly improves rankings and conversions.
We track performance, test improvements and refine your structure and content as your product range and competitors evolve. You get clear reporting, direct access to your specialist and a roadmap that prioritises commercial impact above everything else.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will Crozier
When your categories and product pages match real search behaviour, you attract buyers ready to compare or purchase, not just browsers. Better visibility for high intent queries leads directly to stronger conversion rates.
Fixing crawl depth, index bloat and weak internal linking helps more of your products get discovered. This reduces reliance on paid ads and opens up incremental revenue that most competitors overlook.
Technical improvements like page speed, Core Web Vitals (CWV), structured data and clean architecture make your site easier to use and easier for Google to understand. The result is higher rankings and a measurable lift in conversions.
You get transparent reporting that tracks rankings, visibility, revenue impact and SEO opportunities. No vanity metrics. Just a clear view of what’s working, what isn’t and where to focus next.
Our ecommerce SEO services are built around clarity, prioritisation and fast execution. We focus on the improvements that genuinely shift revenue: strengthening your category structure, improving product visibility, refining content around real buying behaviour and fixing issues that slow customers down or dilute relevance. Every project is senior-led, so decisions are informed by experience, not guesswork.
Because SEO, development, content and CRO teams are Birmingham-based and sit in-house, changes are implemented quickly and correctly. You get a strategy shaped around your catalogue, competitors and commercial goals\ We combine data, testing and ongoing optimisation to keep your most valuable pages improving month after month.
The result is an ecommerce SEO approach designed to create momentum: clearer structure, stronger visibility, better conversion and a direct link between the work delivered and the revenue it generates.
When ecommerce SEO is executed properly, your store becomes easier to find, easier to navigate and easier to buy from. The biggest gains come from improving how customers reach your products and how effectively your site converts that demand into revenue.
You appear earlier in the buying journey, attracting customers as they start comparing products and reducing reliance on paid channels.
A clearer category structure means more of your catalogue can rank and convert, turning additional pages into consistent revenue drivers.
Work is prioritised by commercial impact (e.g. revenue, margin and intent), creating predictable, measurable growth rather than vanity metrics.
Turn visibility into sales, not just traffic.
Many online retailers struggle because product pages and categories aren’t structured for real search behaviour. Our senior-led team audits your site, fixes blockers and implements changes fast, creating momentum that directly improves rankings, traffic and revenue. Talk to us to see what’s holding your store back and how to fix it.
Talk to UsHow is your approach different from other agencies?
Your ecommerce SEO strategy is led and delivered by senior specialists, not junior SEO executives. We don’t hand you generic audits or long recommendation lists. Instead, we implement the work in-house through our development, content and CRO teams. That means faster execution, fewer delays and decisions based on real commercial impact.
How long does ecommerce SEO take to deliver meaningful results?
Most ecommerce sites start to see measurable improvement within 3 to 6 months. The exact timeframe depends on your current rankings, technical health, product range and how much SEO has (or hasn’t) been done before. Momentum builds fastest when technical issues are fixed quickly and category improvements are implemented without delay.
How much does ecommerce SEO cost?
Pricing depends on the scale and condition of your site, including the number of categories and product pages, the technical SEO work required and the amount of content needed. We provide a clear fixed monthly price after the initial audit, so you know exactly what you’re paying for.
Do you work with our development team or do you implement changes directly?
We can do either, but most clients choose direct implementation. Our in-house developers and designers handle changes quickly and accurately, removing the bottlenecks that slow most ecommerce SEO campaigns. If you prefer us to work with your developers, we can do this as well.
Do you need a long term contract?
No. Our work runs in focused three month sprints. You see progress, understand the impact and decide what comes next. No lengthy tie-ins, no risk of being locked into an underperforming campaign.
Can you work with Shopify, Magento, WooCommerce or custom platforms?
Yes. We work with all major ecommerce platforms and custom builds. Our approach adapts to your technology stack, and our developers understand the technical constraints and opportunities of each system.