Who Are Supercar Experiences?

Supercar Experiences is the UK’s original supercar hire company, operating since 2003.

They offer luxury supercar hire and chauffeur-driven experiences, making high-end vehicles accessible to the public while maintaining a premium, aspirational brand.

As the largest and longest-running provider in the UK, their website plays a critical role in selling the experience, handling bookings and converting visitors.

About the Project

Supercar Experiences is a long term client and, after working on several spin-off sites, we were brought in to overhaul their main corporate website.

Before making changes, we focused on understanding how the existing site was actually being used. We analysed analytics data and user behaviour recordings to identify where potential customers were dropping out of the journey.

The biggest issue was the quote and booking flow. Users were abandoning part way through, despite strong intent. We streamlined the process, reduced unnecessary steps and clarified pricing inputs to remove friction.

Alongside this, we redesigned the homepage to better reflect the brand and the experience being sold. High quality imagery was given full screen space, shifting the site from a functional layout to one that sells aspiration and luxury without sacrificing UX.

The result was a cleaner, more focused website built to convert interest into enquiries, while supporting ongoing SEO and future website development.

What Supercar Experiences Benefit From

More enquiries - A simplified quote and booking journey reduces drop-off and captures more enquiries.

A redesigned website that sells the experience - Full-width layouts and high-quality imagery reinforce the sense of luxury and aspiration across desktop and mobile.

An intuitive booking system - Custom logic supports weekend bookings, mid-week pricing and fast quotes, allowing users to get a price in a small number of steps.

Stronger search visibility - Improvements to performance, usability and engagement have helped maintain top positions in competitive Google search results.

Ongoing Optimisation

We continue to work with Supercar Experiences on ongoing SEO, website maintenance and new feature development.

This includes supporting a European SEO rollout, maintaining site performance and refining booking functionality as requirements evolve.

The focus remains on keeping the website fast, visible in search and effective at converting demand into enquiries as the business scales.

What Our Clients Say

“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.

Joe Sapak

“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.

Ben Stephenson

“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.

Al Gosling

“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.

Will Crozier