Conversion Rate Optimisation Birmingham
Conversion rate optimisation or CRO as it is often shortened down to, is the act of optimising your website to increase the number of visitors to your website that will turn into paying customers or complete a desired goal/action.
A conversion isn’t always a sale, it means many different things to many different websites, it could be getting people to sign up to your newsletter, signing up & creating an account with you or downloading a guide or app for instance.
Conversion rate optimisation simply takes your existing website traffic an aims to get the most out of it.
Often based around a conversion funnel – the typical path your website visitors take – CRO uses split testing to work out your optimal funnel, your optimal call to action and your overall website layout and content.
Conversion rate optimisation has very close ties with Online Sales Psychology.
CRO has to be done properly; it cannot just be a case of randomly testing what works and what doesn’t.
A fundamental plan is required to make the most of conversion rate optimisation to ensure that you have clear aims & outcomes and that you monitor & test the changes that you make to come to solid conclusions rather than guesses.
In the coming articles in this Birmingham Conversion Rate Optimisation guide, we are going to focus on a few core things which are sure to lift your conversions such as:
Conversion Funnel optimisation
Landing Page Optimisation
Tools to test & enhance your conversion rate optimisation tests
You will also learn some of the common mistakes people experience when conduction conversion rate optimisation and how to avoid them.
What is Conversion Rate Optimisation (CRO)?
If you have 100 visitors to your website and your goal is to sell them a product and for every 100 people that visit your website, 1 of them purchases, then your conversion rate is 1%.
Using conversion rate optimisation that 1 sale could be improved to 2 sales meaning your conversion rate will double to 2%.
It’s a little bit more complicated than that but that’s the basic thinking behind it.
Conversion rate optimisation is often a service typically offered by many a web design agency, not their primary service, but a sound accompanying service aimed at improving websites after they have launched.
What are average conversion rates?
There are a number of studies that suggest “average” conversion rates are anywhere between 0.5% and 1%, however the most recent studies have proved much different averages. Click here to learn more about average conversion rates.
Is there a part of CRO you would like to know more about?
Leave your comments in the box below and join in the CRO discussion!