Google has announced that it will stop giving an advantage to exact match domains. An example being if you are a web designer in the west midlands and have the domain you will no longer experience the kind of strong search results you once enjoyed.

Google’s exact announcement is that they will be “turning down the knob on low-quality exact match domains” – this means that local businesses with simple websites will see their rankings be affected pretty hard as a result of this change.

SEO now becomes one step harder for smaller businesses to improve search engine rankings. The main alternative to deliver results is Pay Per Click advertising using Google ad-words.

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