Google PPC tip #1 – Planning your ad

In these Google PPC articles I will be showing you how to:

  • Increase the chances of getting your advert clicked
  • Writing a strong, captivating headline
  • Understanding your quality score
  • And much more

These blog posts are best read alongside my PPC eBook, which you can download from here:

Hopefully by now you have downloaded my guide to getting the most out of Google PPC and started to put it into action.

If you haven’t you can download the free guide from here:

In this first email I want to briefly talk about the preparation that you need to take before you put your ad live.

Take out a pen and paper and answer the following questions:

Who is this advert specifically targeted to?
Tip – Be as narrow and specific as possible even down to age, gender, location etc.

What are their specific problems/needs that you will meet when they click your advert?
Tip – Get specific again: pain relief, weight loss, bad skin, hair loss etc.

What language, words and key phrases will your visitor type into Google to find you?
Tip – list a few specific short keywords and also long tail phrases e.g. hair loss in teenagers

Once you have answered the above questions you will need to turn your answers into:
–          A compelling headline that addresses a specific problem
–          2 short sentences which convey a solution to the problem

Do you suffer from thinning hair in your late teens?
Try this surprising homemade remedy
Guaranteed to stop the thinning of hair

Your keywords which relate to the ad may be: Hair loss, Hair loss in teenagers, hair loss at an early age, how to thicken thin hair, how to improve the thickness of my hair

The above is just a basic example, use it as a baseline and come up with 4-5 variations of your advert.

Remember to make the headline and follow up sentences as strong as possible, you can even go one step further than me “try this surprising homemade remedy” to say something like
“How using beer and flour surprisingly halted my hair thinning”
Yes it’s crazy and out there, but remember: curiosity, benefits and emotion get your ad clicked!

Remember, you can download my free eBook from here: or call me, Craig, on 0121 663 0202 to discuss your Google Pay Per Click worries.

Craig - UK Web Designer By Craig Murphy I am the director of Alt Web Design Ltd. With over 10 years’ experience in web design and programming I ensure that your website is optimised to improve your business, sales and profits. I create websites that rank at the top of Google and can be easily updated by you.

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