During the post “How can I find out my search engine rankings?” I mentioned a piece of software called SEO Powersuite and a clever tool it comes with called SEO spyglass.
SEO Powersuite can help you find out what your competitors SEO rankings are. Firstly the software comes with something called Rank checker, you can use this to enter any website address and any keywords to get the search engine placements for that particular website. Typically this is used to check your own rankings, but you can just as easily enter a competitors URL and do it that way.
Another way to check is by using SEO tools such as AHREFS.com This great little resource allows you to enter your website address, the keywords you wish to rank well for and also a competitors website address to compare your website to theirs.
Now with SEO spyglass this enables you to do something really good. If you recall my earlier posts about SEO, then you will know that backlinks/incoming links are a powerful factor in SEO. So if your competitor is higher placed in Google than you, then they have more powerful backlinks thank you. To find out what backlinks they have use SEO Spyglass which comes with SEO Powersuite. This allows you to enter your competitors website address and see all of the incoming links that they have, you can then check these links out and ask them to carry your website url, giving you more incoming links and more power in the search engines.
And that is how you can find out where your competitors rank in the major search engines.
Since this article was originally written there have been some incredible new tools on the market to help you with your SEO.
In 2019 most SEO agencies are using Ahrefs – An incredibly powerful SEO tool that allows you too see key metrics, estimated traffic, track keywords and most importantly view your competitors backlinks.
The great thing about seeing your competitors backlinks is that you can see what content the article links to, write your own article that is 100x better and then contact the site owner and ask them to link to your better article.
Website designers are also now in 2019 a lot more clued up on SEO. Gone are the days of a random phrase such as SEO Birmingham just randomly sitting in your text. SEO & web designers now see the bigger picture of SEO, which has of course been driven from the top down by Google.
This makes the internet a much better place, beautiful website designs no longer matter on their own, it’s now all about structure, user experience, page speed and mobile experience, this gives a much better web.
SEO and web design now go hand in hand and if your web designer doesn’t get this then it may be time to speak with another provider.