2016 was a great year for web design trends and now as we reach the end of 2017 is good to look back and see how these predictions turned out.
#1 – Semi-Flat design really took off and continued into 2017, this is a big trend but will it continue in 2018? Dynamic colours have been a big part of designs in 2017, but one thing we saw was the reduction in the use of shadows, to produce much clearer infographics.
#2 Custom Drawn Illustrations – Was a bit of a flash in the plan and we didn’t really see it dominate as much as expected.
#3 Cinemagraph – With the use of CDN and small video sizes videos have and continue to grow year and year. This trend was almost a given and we saw videos dominate the headers of websites and we are sure that video will continue to be sued heavily into 2018 to tell stories and get a business’s message across.
#4 Storytelling really got bigger during 2017 – Telling a story is now a key part of most, well most international brands messaging, the act of educating and softly selling through a story and using brand ambassadors has really helped a number of retailers sell more online.
Although we predicted the downfall of the hamburger menu and the parallax website… they continue to hold great momentum a web design tend which is sure to continue into the first quarter of 2018.
Whilst a number of these trends took off right away, some were slow burners, but soon we head into 2020 which will bring with it a raft of new web design trends for 2020.
From full screen forms all the way through to micro interactions 2020 certainly looks to be a great year for web design and users looking for a better online experience.
Website design continues to evolve and play a more important role than ever.
Whilst certain trends dominate certain years and beyond, a huge trend or shift in the way we design websites is changing to a huge focus on user experience.
User experience has always been about in some form or another and closely related with conversion rate optimisation but has expanded to become ever more important and give benefits in search engine rankings and your SEO efforts.
Key user experiences, as a web design trend for 2020, include:
- Page speed / load time
- Search engine result click thru rates
- Web page bounce rate
It’s important to monitor these factors and ensure that they trend in the right direction and support your overall efforts.