What Is Search Engine Optimisation / SEO?

SEO stands for Search Engine Optimisation and simply explained is the process of ensuring your website is optimised to rank well in search engines.

How is a website optimised?

A website can be optimised for search engines in a number of ways. Google has an ‘algorithm’ or criteria which is uses to organise the search engine rankings you see.

The exact Google algorithm is of course a top secret and nobody knows the exact set-up however reports suggest that the following factors help give your website a better ranking:

  • Domain age – the older, the better!
  • Page loading time – The quicker the better
  • Header tags – Arranging your content in an hierarchy with your important keywords being at the top
  • Alt Tags – Search engines can’t read images and so alt tags assist search engines whilst crawling your website
  • Putting you important keywords in bold
  • A sitemap – submitted to your Google webmasters account
  • Meta tags – titles and descriptions relevant to your specific page
  • Number of incoming links – think of these as votes, the more you have, the better!
  • Keyword rich domains – use your keywords in your domain
  • Content – write for your users NOT search engines

There are many more, but these are the basics you can manage on your website to start improving your Google search engine results today.

There are some factors you can’t control such as domain age, you could try purchasing an older domain that is for sale to overcome this, but your domain will become more important to Google the longer you have it.

What Doesn’t Google Like?

Google doesn’t like the following and WILL penalise your site and even remove it from search results for a serious breach.

  • Keyword spamming – using random words and your keywords too much
  • Cloaking – showing Google a page that you won’t show your visitors
  • Masking keywords – putting your keywords the same colour as your background so they aren’t visible to the naked eye, but can be read by Google and anyone who highlights the text.
  • Article spamming – this is randomly generating articles that make no sense and cannot be read by humans due to their poor punctuation and the fact that they are incoherent but contain your random keywords – Google HATES this and will penalise your website
  • Any attempt to deceive or trick the Google search bot by any means!

 

Google LOVES content, and it loves content that is written logically and for humans, the Google search bot is incredibly intelligent, it can tell when you have written an article that is illogical and it knows when you are trying to deceive it, the Google bot will flag your website if you try any underhand techniques and your website may get removed from Google listings.

Craig - UK Web Designer By Craig Murphy I am the director of Alt Web Design Ltd. With over 10 years’ experience in web design and programming I ensure that your website is optimised to improve your business, sales and profits. I create websites that rank at the top of Google and can be easily updated by you.

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