It’s not only bloggers that use WordPress so don’t be fooled; many web developers now use WordPress so if you are not, you could be missing out on something. Because WordPress allows web sites to be built simply with ease of use for viewers and looking attractive but without the need for web developers to drown themselves in heaps of code, its popularity is rising.

Why opt for WordPress?

Even web developers that are able to use HTML, CSS and JavaScript frequently opt for WordPress due to its amazing versatility, great Content Management System (CMS) and wealth of features so it is not surprising that it has a loyal following.

So without further ado, here are our ten reasons why web developers should use WordPress:

1. It costs very little – being free to download, most of the widgets, themes and plug-ins also come at no charge and websites can be hosted via WordPress.org for a nominal fee.

2. You become part of the community – with so many avid users, the product is continually being improved with these new options being passed onto the community. This results in a whole range of creative possibilities being infused into the WordPress design procedure. In addition, with so many active forums online, there is a vast knowledge base waiting to be tapped into at any time.

3. It’s so versatile – whether the client is on a tight budget and just needs a one-page basic site or an all singing-dancing version with all mod-cons, WordPress provides it with a wealth of themes that will create a bespoke and professional look. The many plug-ins and widgets can also be incorporated along with videos, PayPal buttons and streams for Twitter. If this is still not sufficient then unique themes can be built from scratch by making use of HTML, CSS and PHP abilities.

4. Create SEO alchemy by mixing WordPress with Google – every client wants their site to be noticed on the web but it can take a lot of time to put in place an SEO strategy via hand-coding. Enter WordPress, the Hero! Because it allows you to tag content and create excerpts and headlines quickly, it saves so much time. It also loves social media so sharing on Twitter or Facebook is simple and you can also use plug-ins/widgets to keep a track of site analytics; no other Content Management System (CMS) makes it so effortless.

5. Its easy-peasy to manage the content – your clients may want to manage the site themselves rather than having their WordPress developer do it for them. By using WordPress, they will have the ability to edit and amend text on pages, blogs and images without having to refer to you; if they can use MS Word then they should have no problem finding their way around WordPress as it requires no special skills and the dashboard is very user friendly.

6. It has so many options – no matter what you are looking to do, WordPress has it covered. Optimise your meta data on pages, enable your blogs to load faster by utilising a cache tool, embed forms into pages and even provide a simple for users to sign up to your regular newsletters. There is literally a plug-in for everything.

7. Security is inbuilt – because WordPress is a totally secure system it takes good care of this aspect, even providing updates on a regular basis. Users are automatically informed of any changes that are required and they are very easy to take care of.

8. Great for techies and non-techies – as an experienced Web developer you have all the skills at hand that could be needed but for your clients that are not technically minded, it is just as easy to use. Even if they only go onto the site occasionally, they should never find themselves phased or struggling to carry out tasks.

9. Its Open Source – in other words, the WordPress code is available to everyone, enabling web developers and their clients to add what they want, tailoring it to suit specific requirements. It can be whatever you wish it to be.

10. It has an inbuilt platform for blogging – originally famous for being a blogging platform, WordPress still retains the capability to enable website owners and their developers to blog as much as they like. You can add the blogs for clients once they have been written or they can do it themselves. No matter how advanced WordPress becomes, this facility will always be there.


The nitty-gritty

When it comes to creating websites using WordPress, why make something that is charming in its simplicity complicated? Whilst professional Web developers can save loads of time using WP, so can clients and this in itself makes it incredibly popular and much in demand.

Think about it this way; if a client is going to spend a substantial amount of money on a website being built for their company, are they going to prefer one written and created using complex code, meaning that only the developer will be able to make amends or using WordPress which is clear, crisp and uncomplicated and not too technical. The answer has to be that both web developers and their clients deserve to be on the receiving end of a classy website that is fully optimised, responsive and does not take an age to put together and WP does this.

In a nutshell, WP (WordPress) has to be one of the most well-liked and accepted Content Management Systems (CMS) available in open-source which is used by millions of people, web developers included. After all, what other system could be free to download and upgrade, has a multitude of plug-ins and templates, can help boost CTR and a simple user interface? It must also be noted that because development and deployment costs are lessened, web developers are able to pass these many benefits (including cost savings) onto their clients.

So what are you waiting for? If you have not already boarded the WordPress bandwagon, then you have no idea what you are missing!

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