Google’s last update was a change to exact match domains, this time it’s an update which affects sites with too many adverts and not enough content “above the fold”
Above the fold is a term used by web guys that refers to a web pages content that is visible on the screen without scrolling.
Google really does not want to list websites that are loaded with spam in their search results and this is another step forward to cutting that down.
The action you need to take:
Place more genuine and relevant content “above the fold” so that all the important and relevant information is in view for your visitors.
Try not to have too many out-going links from your homepage, especially above the fold (Google could consider you to be a link farm)
Have a clear headline “above the fold” that conveys your value proposition using a few well-chosen words.
Beneath your headline have a Call To Action, that takes your website visitor by the hand and tells them what you want them to do next such as “Learn More” or “Sign up now”. You can use more than one call to action, but it’s best not to use more than 2 as it could confuse your visitors and end up harming your user experience.