Google PPC Game Changer: Ad Scheduling

Google Ad Scheduling –  It’s almost like scheduling your advert to be shown on TV or Radio at your chosen time, which in turn means you could be paying more for peak time and less for the “grave yard slots”.

Introduced in 2006, this feature gets little attention and if used correctly could become a game changer for your business and online marketing.

What does this mean for you? Well you are going to be getting different types of traffic at different times of the day, let me give you an example: Students. You wont be getting much traffic from students at 7am in the morning or 9 o clock on a saturday night because they will either be in bed asleep, studying or out partying, but you will get more traffic from them during the week and evening time. So what Google is allowing you to do is put your specific ads in front of a specific market at a specific time.

And this is all quite easy to set up, just follow the steps below:

#1 Login to adwords and select your campaign group, then select SETTINGS from the top and click Ad Scheduling as seen in the image below:

http://www.altagency.co.uk/google-ad-schedule-1.png

#2 Scroll down that page and there is a button called + Ad Schedule, click this.

http://www.altagency.co.uk/google-ad-schedule-2.png

#3 Then click Create Custom Schedule

http://www.altagency.co.uk/google-ad-schedule-3.png

#4 Select your date and time then save

http://www.altagency.co.uk/google-ad-schedule-4.png

It’s as simple as that!

Best of luck running your even more targeted ads and share with us your results!

 

Alt Agency – West Midlands Web Design Agency

0121 663 0202

Craig - UK Web Designer By Craig Murphy I am the director of Alt Web Design Ltd. With over 10 years’ experience in web design and programming I ensure that your website is optimised to improve your business, sales and profits. I create websites that rank at the top of Google and can be easily updated by you.

Comments are closed.

Call us: 0121 663 0202

© 2006-2016 Alt Web Design - Birmingham

Use Online Sales Psychology to Optimise your Conversions

Having run thousands of test and designed websites for some of the UK’s top brands, Let us turn your website into a conversion machine generating you profits.

Client Success Stories

Client Testimonials

Subscribe to the ALT Agency Optimisation Blog.