You probably spent a lot of time thinking about how you were going to design your website to make it look and function at its best. And you did the right thing by hiring professionals to help you get the job done – a smart and strategic investment, indeed! But did you know that you should also consider investing in an SEO expert for your website once it is designed and ready for visitors? Check out a few of the main reasons why below.
It Will Help Drive Traffic to Your Site
What good is your newly designed, beautiful, user-friendly website if no one even knows that it exists? In order to drive traffic to your site, it needs to start ranking high in search engine results. How do you do that? Well, you need to incorporate the natural use of the right keywords throughout your website so that, when people search for those keywords in their favourite search engine, such as Google, your site will pop up. Knowing which keywords and keyword phrases to choose, though, is the key to this strategy, but it isn’t as easy as it sounds. An SEO expert, like Big Surf Digital as an example, will know how to find the right keywords, as well as how to incorporate them throughout your site so that they will be natural and follow the latest SEO rules so you aren’t penalised for things like keyword stuffing.
Increase the Visibility of Your Brand
The right SEO strategy won’t only increase the number of visitors that check out your website, but it will also help increase the visibility of your brand. The more your brand pops up in relevant searches, the more people will get to know you as a trusted source for information, products, and services. And that’s important because when people start to recognise your brand and trust it, they will be more willing to make a purchase and refer others to your business as well, thereby increasing your profits.
You’ll Get Quality Traffic to Your Site
In addition to helping drive more traffic to your site, SEO also helps improve the quality of the visitors that get to your site. In other words, consumers who will be most likely to be interested in what you have to offer will see your brand over and over again and visit your site to find what they are looking for. If you can get your business website to show up on the first page of Google’s search results, your odds of getting higher traffic, and higher sales, increases by a surprising amount. But you can’t get it done without the help of an SEO expert.
It’s pretty clear to see why investing in the services of an SEO expert for your website is a smart move for your business, whether you are working in a creative field, you’re a sole proprietor who freelances, or you are running a medium sized business. Take your time to search for the right expert who will understand your needs and help you take your site to the next level with SEO strategies.
Which ever digital marketing agency in Birmingham that you decide to work with, ensure that they have a proven track record in getting results for their SEO clients.
Don’t just settle for the first SEO agency that you approach, speak with a few others.
There may be differences in prices so it’s always good to know what you are getting for your money as some SEO companies only do link building where as other SEO Agencies do the whole work from on-site technical SEO to monthly SEO audits, content creation & distribution and link building.
There are a number of SEO agencies in the UK who claim to be an SEO expert agency or guarantee that they can get you to the top of Google in ‘X’ number of months.
The problem is that SEO agencies and freelance SEO experts who really know their stuff will never guarantee that they can get you to the top of Google, especially in any period of time.
The reason being is that #1 you never really know what your competitors are doing to rank #1, Google changes and tweaks the algorithm 100’s of times a year – When major changes happen it can take a while to understand what’s happened and to get you back on track and finally you rank out of nowhere and shoot to the top of Google it’s likely due to black hat SEO techniques that will get banned quickly from Google.
There are different types of SEO experts, eCommerce SEO experts, SAAS SEO experts and Amazon SEO experts to name a few. A generic SEO agency, or generic SEO expert will likely be able to get you ranking but also remember that there are specialise expert SEO agencies out there who may specialise in your exact niche and be able to get you better results.